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Showing posts with label Business school. Show all posts
Showing posts with label Business school. Show all posts

Monday, March 26, 2012

What it takes to be an entrepreneur by a Malaysian digital research?

Healthy pulse in data research

Bob Chua, who started a Malaysian digital research company in 2005 that went global and became a public-listed company in London within 33 months, talks about what it takes to be an entrepreneur

BOB Chua, a third generation Tiger in a family of entrepreneurs, said he had always wanted to run his own business for a living. “It’s in my blood,” he said.



“My impression of a person born in the Year of the Tiger is of bravery and risk-taking. I am not superstitious and think of it more as a good laugh,” the Pulse Group chief executive officer said.

It is a fact, however, that his family consists of entrepreneurs who are involved in various industries, from shipping to property, and growing up surrounded by such people inspired him to start his own business.

Of his company’s name, Chua said the name “Pulse” signified exactly who and what they were.

“Our main endeavour is creating insight out of data. Research does not have much life to it as it is just a lot of boring data and numbers. It is how you interpret the data that gives the work life, like a pulse. Hence, our tagline ‘Does your research have a pulse?’” he explained.

Chua, who studied in a business school and has a passion for technology, said it was a natural progression for him to start a company that specialises in digital research as he had always been in the industry, having worked for TNS and Nielson, two of the largest market research specialists in the world.



“How the Internet is changing our lives, the way we interact, research and buy stuff is interesting. It is even changing the way we collect data and I see a big opportunity in it,” he said.

Chua describes Pulse as being in the right place at the right time to capture the first-mover advantage.

“Entrepreneurship is all about timing and identifying opportunity and, at that point, we were the only ones in Asia to do it. When Pulse started in 2005, Facebook was getting big and Internet adoption was huge,” Chua said, adding that they remain the biggest company in Asia to do this.

Even then, Chua had thought of social networks as a game-changer and the situation has remained the same today.

“We are only just scratching the surface. Consumers are spending more time online and they talk about brands and their experiences. If we can compile all that data, we can create more accurate prediction models about how people are going to purchase things, access information about brands and who influences them to buy,” he said.

As an entrepreneur, Chua always believed his company was going to be successful and innovative when he started back in 2005 with its headquarters in Malaysia.

Entrepreneurs have to have strong self confidence and have a never-say-no attitude. We never believe we are going to fail and even if that happens, we must pick ourselves up. I wanted to create a leading brand and fortunately, seven years down the road we are now where we are,” he said, adding that he is proud to be able to call Pulse a Malaysian company that has gone global.

Chua had always wanted the company to go global from day one, which was why he opened the Sydney office simultaneously with the Malaysian one.

“Australia had a more mature market and was a bit more sophisticated for online research with its bigger Internet penetration at 60% so it was a logical starting point. Within 12 months, we had opened up our London office and within 33 months of starting Pulse, we became a public-listed company in London on the PLUS Stock Exchange,” he said.

Recently Chua gave a talk at the British High Commission in Kuala Lumpur to potential investors and painted a hopeful picture for Asian companies seeking opportunities in Britain and vice-versa.

“There are a lot of people there sitting on money right now, but they are no longer spending as freely as they used to. When you say Asia, their eyes light up as this is the only area for growth and countries like Vietnam, Indonesia and Malaysia are still enjoying a 5% to 6% growth. The only thing is proving that you have a strong business product,” he said.

However, the UK remains one of the largest economies in the world and there are several reasons to look into opportunities there as well, according to Chua.

“If we compare listing costs, it could be two or three times higher because of the British pound but in terms of how much you can raise there, it is also two or three times higher. It is the relativity people need to look at and not just dollar value. Also, the pound is relatively weak now, so going in now is a good idea,” he said.

However, making it big like Pulse requires a lot of work and Chua recalls averaging 55 trips a year within two years of starting the company.

“I used to spend 75% of my time leading the jet-setting lifestyle and it was not fun. To be honest, there was not much balance in terms of my working and personal life then, but that is what you have to put in to grow quickly,” he said, adding that Pulse grew at a rate of 430% from its first to third year.

Chua believes the company is still in the right place at the right time as Europe continues to look for growth in Asia which is the geography Pulse specialises in.

“We are a much bigger company now and have professional managers all over the place with people running specific things. I travel less and family is my priority. Where I can, I mix business and leisure with my travels, which I still spend about 150 days of a year doing, but at least life is more balanced now,” he said.

One tip he offers those with an eye on the UK is to hire “self-starters”.

“They are going to be far away from the mothership here so you need good people on the ground, but that is not really an issue as it is easy to find good talent there. You also need to understand the relative cost and immediately build your market. We got our first client before even starting up there and that helped,” Chua said.

He also said that a business in the UK can have a back-end support locally who works on European time.

By CHOONG MEK ZHIN mekzhin@thestar.com.my

Thursday, December 22, 2011

Learning From The Masters of Management



Dan Schawbel, Contributor

I recently spoke with Adrian Wooldridge, who is the author of Masters of Management: How the Business Gurus and Their Ideas Have Changed the World – for Better and for Worse. Wooldridge is the management editor and “Schumpeter” columnist of The Economist. He was educated at Balliol College, Oxford, and All Souls College, Oxford, where he held a Prize Fellowship. He was formerly The Economist’s Washington bureau chief and “Lexington” columnist. In this interview, he talks about how the field of management has changed over the past decade, the difference between management and leadership, and more.

How has the field of management changed in the past decade?

Management has been revolutionised by two great changes over the past decade. The first is the rise of the internet. A decade ago the internet was still a fancy reference tool and Google was still a start up. Today the internet is reorganising the world. The internet is not only spawning an entire ecosystem of new businesses. It is reshaping the way that even the most conservative companies organise their business.

The second is the rise of emerging markets. A decade ago we still referred (often pityingly) to the underdeveloped world. Today we regard the emerging world as a hotbed of growth and innovation. Investment houses are pouring money into the BRICs even as they despair about stagnating Europe. Multinationals are ‘offshoring’ research and development as well as manufacturing to India and Brazil.

Are all managers leaders? What’s the difference between management and leadership?
No: not all managers are leaders (and not all leaders are managers: some great leaders such as Winston Churchill have been hopeless everyday managers).
The great distinction between the two lies in the choice of direction: leadership is about choosing where to go while management is about choosing how to get there. Jack Welch was a great business leader because he changed General Electric’s strategic direction with his emphasis on being number one or number two in a business or getting out. A secondary distinction lies in inspiration: the best leaders not only set a direction but inspire their followers to strain every sinew in reaching their new destination. There is nothing second-rate about management: great leaders mean nothing without the nuts-and-bolts men and women who put their visions into practice and make sure that the trains run on time. Incremental changes can sometimes add up to big changes. But given the uncertainty of the current business world—the sudden gusts of change that blow from unexpected directions—leadership is more important now than it was say fifty years ago when ‘organisation man’ ruled the roost.



Can you name a few management gurus that you’ve been observing and explain how they have helped make change?

These astonishing changes of the past decade—the world remade by the internet and turned upside down by emerging markets—have changed the pecking order among business thinkers. You are probably more likely to find a mind-changing article in Wired than in the Harvard Business Review or from an Indian than from an American-first mid-westerner.

The business gurus that I pay most attention to come in two guises: geeks or third-world firstists. Christopher Anderson made waves with his book on The Long Tale (which argued that the world of niches is replacing the world of mass markets). The book has had a huge influence not only with high-tech companies but with other organisations (retailers for example) that are seeing their markets redefined by the internet.

I suspect that his work-in-progress on 3-D printing will also have a big influence (though there is a lot of work in this area). V.G. Govindirajan of Tuck Business Shool has produced exemplary work on ‘frugal innovation’ (the idea that the most interesting form of innovation in the emerging world is about radically reducing costs rather than adding more bells and whistles. This has had a huge impact on General Electric which is producing a new generation of ‘frugal’ medical products. John Hagel and John Seely Brown have produced equally fasinating work on how these ‘frugal products’ will send a wave of disruption through rich countries, as traditional producers are forced to cut costs dramatically or see their markets eaten up by emerging-market giants.

What will the new management gurus of the future look like?

The management gurus of the future will look more like the class of 2010 at CEIBS or the Indian Business School than the class of 2010 at Harvard Business School or Wharton. They will also look more like the class of 2010 at the Stanford School of Engineering than the class of 2010 at the Stanford Business School: white faces will give way to ‘faces of colour’ and classic business school types will give way to engineers and other sorts of geeks.

Masters of Management

For the past century business thinking has been dominated by the United States. The bulk of the business cases have been about American companies. The bulk of the tools and techniques have been dreampt up by American managers. The driving assumption has been that if you don’t measure up to American standards—about how you organise your company or measure your performance—you are doing something wrong. That model was shaken by the rise of Japan but reasserted itself in the 1990s. It is now being shaken up even more thoroughly by the rise of a huge variety of emerging world companies. The business gurus of the future will come from emerging world—not just from India (which has cornered the market for the moment) but also from China, Indonesia, Turkey and Nigeria.

For the past century technology gurus have played second fiddle to strategy gurus (or even marketing gurus). Peter Drucker was less interested in technology than in the sociology of organisations. Tom Peters made little use of his training as an engineer in his voluminous writing. Technology is now at the heart of business thinking rather than an optional add on. Technology gurus are rewiring our thinking about organisations. And gurus from other disciplines face a stark choice: think deeply about what is happening in the world of the internet or face irrelevance.

Dan Schawbel, recognized as a “personal branding guru” by The New York Times, is the Managing Partner of Millennial Branding, LLC, a full-service personal branding agency. Dan is the author of Me 2.0: 4 Steps to Building Your Future, the founder of the Personal Branding Blog, and publisher of Personal Branding Magazine. He has worked with companies such as Google, Time Warner, Symantec, IBM, EMC, and CitiGroup.

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Monday, August 1, 2011

Going global – a new breed of executive MBA






Matt Symonds 

BY Matt Symonds

The world’s top full-time MBA programs have enjoyed several years of rising applicant numbers, fuelled by the struggling economy and strong international demand, notably from Asia. But with an improving global jobs market, many schools are now seeing a fall in full-time MBA applications. However, what may be bad news for one part of the business school portfolio, is likely to be good news for another.

With no need to sacrifice your job, the Executive MBA is looking like a sound investment for seasoned managers with an eye on a place in the C-suite. The most recent survey conducted by the Executive MBA Council reported a 3 per cent increase in enquiries on the previous year. Despite one or two notable exceptions (the Harvard Business School and Stanford GSB are yet to offer an EMBA course) it appears that schools around the world have been taking note, and placing international expansion and global business practice at the top of the executive agenda.

Trium, a Global Executive MBA programme run jointly by NYU-Stern school, HEC Paris and the London School of Economics, is celebrating its tenth anniversary by adding a second cohort in 2012. “We are now expanding this program because both the need and the value of having a global perspective have increased in the intervening decade,” explains Bernard Ramanantsoa, Dean of HEC Paris. “The program integrates international economic, political and social policy into the business curriculum, which are aspects often neglected in traditional business curricula yet are widely accepted as critical to successful global business.”

More companies are also turning to business schools to help develop managers who can lead teams in a global business environment, and consider programs such as OneMBA, a partnership of five leading schools on four continents, as part of their institutional training platform. For Craig James, a Global Controls Advisor at ExxonMobil, the Global Management and Leadership course on the OneMBA program, helped strengthen his cultural awareness, and enabled him to more effectively manage global work teams.  “I took what I learned on the weekends and applied it on Monday mornings.  My OneMBA global study team was a mirror image of my global team at work.”



Another benefit of the modular delivery format favored by the new wave of executive MBA programs is that distance from the campus is no longer an issue. The University of Cambridge’s Judge Business School recently launched its own EMBA and is already welcoming students from far beyond its UK location. The program brings students together once a month, supported by a virtual learning platform, and has meant that students in the first class include a VP from the Walt Disney Company, who makes the monthly commute from Los Angeles.

At first glance therefore it may appear that the global learning initiative has been seized by European schools. Spanish school IESE has recently announced a new EMBA programme based in Sao Paulo, to help develop executives across Latin America. The London Business School now offers it’s Global EMBA in both London and Dubai, as well as a joint programme with the Columbia Business School and Hong Kong University, while rival school INSEAD has further expanded its global footprint, adding an Abu Dhabi campus to existing EMBA options in Fontainebleau and Singapore. In addition to Trium, French Grande Ecole, HEC Paris offers no less than five locations for their executive MBA, in Paris, Beijing, Shanghai, St. Petersburg and Doha in Qatar. The school ensures that all participants follow the same core curriculum and receive the same fundamental content, regardless of where they enrol. Pierre Dussauge, academic director of the EMBA, says the benefit of this is clear. “Our aim is to build a strong participant network across all five locations. If a participant is based in France, but completes a module in China, Russia or Qatar, he or she will be able to build a network of peers around the world.”

But US business schools are determined not to be left behind. The Darden school at the University of Virginia launches its GEMBA in August this year with a clear aim to bring students to the five key markets they feel will figure most prominently in shaping business in the coming century: China, India, Brazil, the US and Europe. Maureen Wellen, Assistant Dean of the Global EMBA Programme at Darden confirms that the program was driven by clear demand from the market, “We asked a lot of people around the world and there was definitely an appetite for the school’s expertise globally – especially from people who were unable to come to Darden for the two-year residential program. Also, it’s clear that students in both the US and abroad want to attain a level of global literacy that most traditional programs simply cannot offer.”

The school’s dean, Bob Bruner, adds to this sentiment. He recently chaired a report by the AACSB accrediting body entitled The Globalisation of Management Education, which suggested that the trend for global programmes is only going to continue on an upward curve. He says, “Business schools have been slow to react to the growing importance executives place on international experience. The rate of globalisation is only going to increase and it will be a disruptive force for which many more managers need to prepare.”

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