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Showing posts with label Global Entrepreneurship Submit. Show all posts
Showing posts with label Global Entrepreneurship Submit. Show all posts

Tuesday, October 22, 2013

How To Launch A Startup Without Writing Code

There is an unspoken rule: to launch a startup, you need to build a product, and to do that you need someone that can write code.

Whether that means chasing down a technical co-founder, learning to code, or even building that "Lean MVP" - the conventional wisdom is that without tech abilities you're nothing more than a dude (or dudette) with a Powerpoint.

A growing number of startups, however, are quietly disproving this assumption.

They're getting their first customers with minimal technology, and often no code at all. Instead of building fancy technology from the outset, they're hacking together inexpensive online tools such as online forms, drag-and-drop site builders, advanced Wordpress plugins, and eCommerce providers.

They're jumping right in to serve customers in any way possible - heading right for their first paying customers.

Most importantly, unlike the majority of their peers, by the time they start building a product, they already have a humming business.

How are they doing it?

Focus on Serving Customers Instead of Building a Product

Successful founders all know one thing: it's more important to serve a customer than it is to build a product.

This is the mindset you must get into when you start out. Most entrepreneurs are narrowly set on building a product that they lose sight of the real goal - to solve a problem for a customer.

Or, as Ben Yoskovitz eloquently put it,

"Customers don’t care how you get things done – just that you get it done and solve their pain."

Replace Technology with People

Think about the hardest part of the business you want to build. The part that would require the most complex development - the true innovation that no one else does.

Can a real person perform these tasks manually?

For many startups, this was the secret to massive success:

David Quail is a super talented software engineer, with one exit already under his belt. He wanted to solve his ultimate annoyance: scheduling meetings over email.

David's original idea was to build an artificial intelligence tool that could read an email chain and automatically schedule the event. But this would take months if not years.

His shortcut to launching a business ASAP? He simply set up an email address for his customers to "CC" that forwarded to him, and did the work manually at first to prove that customers were willing to pay.

Over time he automated more of the service - but not before he already knew there was clear demand and was making revenues.

Another example - a marketplace:

Tastemaker is a marketplace connecting interior designers with homeowners for small design gigs. They started by contacting interior designers and building a physical list of those interested in extra work.

They then asked their network who needed help with interior design - and made the connection, processing payment themselves.

The Tastemaker founders used pen and paper to solve their customer's needs and prove the market. They then built their online platform in parallel (which eventually became their core business).

You've probably heard many famous stories like ZenLike and Tastemaker. They range all the way from companies like Groupon or Yipit (raised $7.3M), to Aardvark (acquired by Google) and Diapers.com (acquired by Amazon).

What did they have in common starting out? At the core of many businesses, instead of fancy algorithms, you would have found the founders themselves, like the "man behind the curtain" in the Wizard of Oz, working hard, acting as the secret sauce.

Use These Off the Shelf Solutions

While your core tech might in fact be a service starting out, you can wrap it with an online presence, digital interactions, and the administration of a true technology business.

In short, you can act, look, and smell like a fully automated online company that employs a posse of software developers and an in-house graphic designer.

* Use e-commerce services to accept payments and even subscriptions using "hosted payment pages" - requiring zero code.

* Let your customers interact with you through sophisticated online forms you can publish (and brand) using drag-and-drop editors.

* Build a support knowledge base and community forum with Zendesk, Uservoice, or GetSatisfaction

* Use copy-paste widgets from around the web like contact forms, Skype buttons, live chat, etc.

* Use simple-yet-sophisticated website creators to publish your central website and glue together all the tools into one presence. Strikingly and Unbounce are great for beautifully designed landing pages.

I could go on listing these forever (well, I did here). As you can see, the web is full of tools that let you conjure entire features with the click of a mouse.

The key is to always search for what you want before reinventing the wheel. Chances are someone has already thought of how to make your life easier.

The Hidden Treasures of Wordpress

To most of us, the Wordpress brand connotes a free blog, or a simple way to create a content website for non-technical folks.

But the true magic of Wordpress is the ability to extend its functionality to create many kinds of web platforms - while keeping your hands (mostly) free of code.

Wordpress itself is free, and you can purchase inexpensive plugins that automatically transform your website into a membership site, ecommerce portal, social network, and even daily deals site.

Instead of spending thousands on a designer, you can buy a high-end theme for around $40 and customize it to your brand. If you have a bit more saved up, you can hire a local Wordpress expert for a few hours of their time for small custom tweaks and a personal tutorial. And, if you don't want hosting headaches, you can use WPEngine (hi, Jason!).

Wordpress is one of the most incredible tools on the web for non-technical entrepreneurs. There's a bit of a learning curve, depending on how you want to use it, but definitely a faster option than finding a developer or learning to code.

It puts fate into your own hands.

Put It All Together

Go back to that core customer need, and think of how to satisfy it by any means. Now how can you make that solution accessible? What would the process be for finding you and reaching out? How can you charge and provide support?

Chances are good that you can pull it all off yourself. If not, consider starting a bit smaller than you originally imagined, if only to start generating revenues today and fund your development.

Once you have your first few customers, you'll have a very good picture of where your business is going, and what technology you absolutely need to build - and very clear motivation.

Does working this way pay off?

Tech companies started this way have sold for between $50-$540 million, or have gone public. They are growing at double digit rates. And they launched in a matter of weeks or months - not years.

If this approach makes you uncomfortable - that's great. It's a sign that you're learning to think differently. However, entrepreneurs presented with this approach often have similar gut feelings:

What Will Investors Think?

They will think you are clever, resourceful, flexible, persistent - and know how to focus on the right things.
To quote one of our investors, Len Brody, on his portfolio: "I call them the workaround culture... [they] just work around anything - and you have to."

If for any reason they are put off by your creativity and resourcefulness, then you're not talking to the right investors.

What About Scaling?

This is a very understandable fear. It's a scary situation to think, "Great, we got our customers, and now we're going to disappoint them."

Don't let that thought paralyze you. Growth is rarely if ever a black and white, rocket-ship-spike. It's a steady process that leaves you plenty of time to transition between solutions.

In other words, there's a spectrum between do-it-yourself and full-robot-revolution. You might hire a few people in the meantime (with the revenue that their hire would naturally generate) while also developing a scalable technology.

As most entrepreneurs will tell you the way you get your first 50 customers certainly won't be the way you get your first 5,000.

For those of you feeling held back by your lack of technical skills - or deep in development muck  - ask yourself, what can you do *today* to get your first customer.

Give it a shot. In contrast to paying a developer, you don't have a lot to lose. Do whatever you need to do to get your business going.

Remember: you're not here to build a product - you're here to solve a problem. And you certainly have the skills to do that.
***
Want more specifics, examples, and tools? Check out my newest Skillshare course, How to Launch Your Startup Without Any Code (use code ONSTRTPS for %15 off)

This is a guest post by Tal Raviv.  He is the co-founder of Ecquire.

[Change this text]Posted by Dharmesh Shah 
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Saturday, October 12, 2013

MaGIC, Malaysian Global Innovation and Creative Centre to spur entrepreneurship?

MORE COLLABORATION: Najib (right) answering questions during a session at the launching and gathering of 1Malaysia Entrepreneurship Programme (1MET) participants on the sidelines of 4th GES 2013 at Kuala Lumpur Convention Centre. Najib, together with United States Secretary of State John Kerry, spent about 20 minutes talking to about 5,000 1MET participants 



KUALA LUMPUR: Prime Minister Datuk Seri Najib Razak has announced the establishment of the Malaysian Global Innovation and Creative Centre or MaGIC in Cyberjaya to encourage entrepreneurship among Malaysians.

He said in his speech at the Global Entrepreneurship Summit 2013 that the centre would be a “one-stop shop” for entrepreneurs in getting financing from banks or venture capitalists and also to serve as incubators for developing start-ups.

The centre would also help prospective entrepreneurs with intellectual property registration and facilities for training, coaching and mentoring, Najib added.

“Ideas and opportunities cannot travel through a vacuum - they must be born in an open, market-driven environment that welcomes them, nurtures them, (and) allows them to flourish and spread.

“Creating an eco-system in which ideas can be realised is one of the pre-conditions for success,” he said.

Najib also noted that Governments should play an active role in supporting research, irrespective of whether it had an immediate commercial application or not, and not hesitate to work closely with industry to promote innovation.

“Germany’s Fraunhofer Institute’s joint applied research ventures between business and the state provide one model for successful co-operation across the traditional sector divide,” he said.

In relation to this, he also suggested that higher learning institutions devote more time and funding to spin-offs, which can bridge the gap between research and commercialisation.

One-stop support centre for innovation in Cyberjaya

By Teh Eng Hock - The Star

KUALA LUMPUR: A one-stop centre to support companies involved in creative multimedia, research and development, outsourcing and data management will be set up in Cyberjaya.

Prime Minister Datuk Seri Najib Tun Razak said the Malaysian Global Innovation and Creative Centre (MaGIC) was part of the Govern-ment’s latest effort to enhance entrepreneurship.

“The centre will be a one-stop shop for entrepreneurs, with everything from getting financing from banks or venture capital to incubators for developing start-ups, from intellectual property registration to facilities for training, coaching and mentoring,” he said.

“Malaysia will also be hosting the 5th Global Social Business Summit next month,” he said at the launch of the Global Entrepreneurship Summit (GES) yesterday.

Najib said he was looking forward to receiving creative solutions from the Global Startup Youth programme, which is part of the GES.

The programme pairs some 500 young people with 100 mentors to look into some of the world’s most pressing problems, he said.

Later, Najib launched the 1Malaysia Entrepreneurship (1MET) programme, which will help to accelerate the growth of 5,000 young entrepreneurs annually.

“Please dream big. Be audacious. Dream of the improbable.

“The future is exciting. The future is today. The future is right now,” he told a cheering crowd.

During a question and answer session, Najib was asked if there would be a special allocation for the 1Met programme.

“Yes, the answer is yes. I will announce it in the coming Budget 2014. I can announce it today, but that will be letting the cat out of the bag,” he said.

Najib also said that entrepreneurs and businessmen should not be afraid or discouraged by failure, but instead use the experience to spur themselves to success.

“In a culture defined by a freewheeling and audacious capitalism, in a country like the United States, which draws on a history of both liberty and plenty, a failed business gambit is seen as useful experience. Failure is not a death sentence.

“Other countries have different traditions, but the principle of encouraging people to attempt the improbable, without the undue fear of failure, can be more widely adopted,” he said.

Kerry: US seeks to train 500,000 entrepreneurs globally

KUALA LUMPUR: The United States will enter into a partnership to train 500,000 entrepreneurs from Malaysia and around the world.

US Secretary of State John Kerry, who announced this, said the State Department would collaborate with Up Global over the next few years in 1,000 cities including Kuala Lumpur.

It will provide a full-spectrum support structure for entrepreneurs, focusing on every aspect of the entrepreneurial journey, from pre-idea through high growth stages.

Up Global is an organisation working with the US State Department with the aim of establishing entrepreneurship programmes around the world by 2016.

“The US will also take part in a mentor programme to facilitate entrepreneurship,” Kerry said at the 4th Global Entrepreneurship Summit (GES) here yesterday.

President Barack Obama had launched the GES in Washington DC in 2010 to connect entrepreneurs, banks, venture capitalists, investors and others to catalyse partnerships, encourage growth and strengthen ties.

Kerry was representing Obama who cancelled his visit to Malaysia citing the government shutdown in the United States.

Calling Malaysia a negara hebat (great nation), the chief US diplomat highlighted the country’s success in generating entrepreneurs in a multicultural setting, singling out Cyberjaya and prominent entrepreneurs Jimmy Choo and Tony Fernandes as among its success stories.

“This nation has given the world visionary business people like Jimmy Choo, who made his first pair of shoes at the age of 11.

“By the time he was in his 20s, his designs were being worn on sidewalks and catwalks from Los Angeles to London.

“And Tony Fernandes, long before he started hosting The Apprentice Asia, started the budget airline AirAsia,’’ Kerry said.

In a video address shown to the audience, Obama expressed his desire to make up for his absence and visit Malaysia soon.

“I had really hoped to be with you in person. Unfortunately, recent events in Washington made that impossible,” he said.

The president paid tribute to Malaysia, calling it “a dynamic economy, engine for regional prosperity and a country that’s increasingly connected to the global economy”.

“Likewise, Malaysia’s diversity, tolerance and progress can be a model to countries around the world,’’ he added.

Sources: The Star/Asia News Network