Everybody wins when the world invests in girls and women!

A good economy starts with healthy girls

Among the many provocative ideas that emerged from last week’s “Women Deliver” conference in Copenhagen, perhaps the most memorable was the concept that today’s most significant development is not taking the form of superhighways, skyscrapers and other massive structures, but rather the health and well-being of girls and women. And yet, it was stressed, much more development is needed in this regard.

The slogan for the gathering in Denmark – the biggest global conference on women’s health and rights in a decade – was “When the world invests in girls and women, everybody wins!”

In a video address opening the meeting, United Nations Secretary-General Ban Ki-moon declared, “It is time to put women and girls at the heart of development.”

That’s part and parcel of the UN’s Sustainable Development Goals approved by world leaders last year, aimed at ending extreme poverty and shrinking inequality.

In the modern age, women’s rights have been mooted, debated and battled over for more than a century and shared centre stage during the democratic revolution of the 1960s and early ’70s, but only now is the movement’s rhetoric – so often unintentionally exclusive to women – being replaced with a message that embraces all of society.

As Princess Mary of Denmark pointed out at the conference, the “women’s agenda” is in fact a united and unifying agenda of benefit to humanity as a whole.

And this, added World Bank Group president Jim Yong Kim, is why governments should not balk at investing money in the wellbeing of girls and women.

They are forever seeking World Bank loans to build infrastructure, he noted, and yet women “are their most precious infrastructure”.

There are good arguments backing up this claim. As an example, it is frequently overlooked that countries with more women in the workforce enjoy or are closer to achieving sustainable development. A study by McKinsey Global concluded that having as many women as men in the workforce would |add US$28 trillion to the world’s |gross domestic product every year.

Men nevertheless remain dominant in the workforce, the result of patriarchal tradition that erects barriers to full economic participation for millions of women around the planet. In underdeveloped regions the disparity routinely leads to tragic consequences, such as preventable deaths.

The mortality rate among women giving birth in Africa is one in six, compared to one in 9,000 in Europe. One African woman dies every two minutes due to preventable complications in pregnancy and childbirth.

Every year around the world 15 millions girls become child brides and as such are denied education and job opportunities. Thus they too cannot contribute to the economy.

The solution, said Jim and other global leaders speaking in Copenhagen, lies in investing in women and girls, a strategy that is crucial to meeting those Sustainable Development Goals that will benefit the entire human race. “It starts with a healthy girl,” he said, making the message as plain as could be.

Healthy girls are better equipped for education and work. Healthy young women have healthy pregnancies and are better able to be good mothers.

The simplicity of the notion doesn’t disguise the scale of the challenge beyond birth. Access to healthcare, including the full range of sexual- and reproductive-health services, must be financed and delivered. In 2014 around the world 22,000 women died while having unsafe abortions, and 80 per cent of those pregnancies resulted from lack of contraception. This too was preventable.

If women, and particularly teenage girls, can avoid unwanted pregnancy, the positive impact on their lives and thus on society is profound. Gone is a major obstacle to proper education, better economic opportunities and healthier lives. The same applies to child marriage.

Policymakers have to stop overlooking such proven arguments. Investment in the welfare of girls and women must continue to grow, especially in the areas of education and adolescent health. The return on the investment will extend beyond economic prosperity, to the happiness of society in general.


Source: The Nation/Asia News Network

China ends one-child policy, are you ready for another child?

China to allow two children for all couples


http://english.cntv.cn/2015/10/30/VIDE1446156842305273.shtml
http://english.cntv.cn/2015/10/31/VIDE1446246722803731.shtml

Dialogue 10/30/2015 One-child policy ends

Are you ready for another child?

Most young couples can provide the best learning and growth environment for only one child. When you decide to have another child, you should plan your budget in advance. If you or your parents can’t take care of your baby, you have to at least spend an extra 5000 yuan per month to hire a nanny. If the gender of your new baby is different from your first one, you have to prepare another bedroom. If you want to send your kids to study abroad, you have to save another 1 million yuan. I think most young Chinese couples cannot afford the expense.

A girl with her younger brother. [Photo by Wang Nina/Provided to chinadaily.com.cn] Bcnu (US) If you aren't terribly happy parenting one child –don’t have the second. Two is more than twice the work, there's no guaranteeing they'll share interests; they could very well fight or want to head off in completely different directions. If you find you love the second one more than the first, I don't see how that could possibly make life simple, as children are very sensitive to that sort of thing. Having a second child will also extend the number of years until your nest will be empty again. It's very unrealistic to expect that you will love your second child if you're having trouble loving the first. My advice is to take care of yourself and take time for your love for the first child to relax and grow before even thinking about having a second child. A couple with their two children in this file photo. [Photo by Li Chuanping/Asianewsphoto] Luciana (UK) Being a one-child family allows me to keep a good balance between my family life and my job. It gives me the joy of being a mother, but it’s not too overwhelming to the point where I don't have any time for myself or my husband. Financial barriers were also a factor in my decision. With a mortgage, and two cars, we have to be a two-income family. Having another child is financially just not an option for us. The two-child policy was put into practice in early 2014 and did not lead to a baby boom in many provinces in China. [Photo by Zou Zhongpin/for China Daily] Steven (US) Sometimes we make some choices not because we prefer them but because we have no other choices to make. The twists and turns of life always narrow your choices or eliminate them completely. I always thought having two kids sounded perfect. But when my daughter was born with life-threatening health problems I know she would be my only kid. Raising our daughter was going to take a lot of emotional, physical, and financial resources. If I had any more children, I didn't think I could handle it. He Shaodong (L) and his wife Zhou Jun show their birth certificate for a second child in Hefei, capital of east China's Anhui province, Feb. 14, 2014. [Photo/Xinhua] William (China) Under the one-child policy carried out in China for three decades, many kids are spoilt by their parents. The “litter emperors” have no idea of sharing and giving and many of them even become self-centered. If we have another child, the first one will learn something about responsibility, sharing and caring for others. A girl poses for a photograph at a commercial area of downtown Shanghai, in this November 28, 2012. [Photo/Agencies - China Daily

Virgin killer was adored

'Unloved' killer was adored

For someone who felt unloved and wanted revenge for that, Elliot Rodger was a much-loved child.

His Malaysian-born mother Ong Li Chin thought the world of her children, her good friend from Penang, Helen Yap said.

Yap, a well-known music producer and composer, knew Ong from their days together in Pulau Tikus on the island.

“Li Chin would always sign off her name as well as her children’s names in Christmas cards,” she said.

Foreign wire reports stated that Ong hurried to try to stop her son from carrying out his death wish. She searched frantically for her son after he posted a 140-page document “My Twisted World – The Story of Elliot Rodger” on Friday.

In it, he had lamented about how women did not like him and wanted to take revenge on them. The 22-year-old also expressed frustration at still being a virgin.

Elliot Rodger in a picture taken from his Facebook page.

He later went out and stabbed three people to death before gunning down three others.

“We were all devastated upon learning about the tragedy. It came as a shock,” Yap added.

Yap also said Rodger would have been a hit with the girls had he grown up in Malaysia.

Although Ong and other schoolmates grew apart over the years, Yap said they had always felt a special attachment towards each other.

She added that they only found out through the media that Elliot had been seeing a therapist from the age of eight.

Another of Ong’s schoolmates, who did not want to be named, said that like most children, Rodger wanted to do things his way.

Ong Li Chin with Elliot’s sister Georgia.

She recalled that the boy had refused to take his shoes off when he was entering a house in Penang.

Rodger, who was born in England and grew up in United States, was not accustomed to the Malaysian culture of being barefoot in the house.

“That is all I remember about him when his mother brought him to Penang for a holiday when he was about 10 or 11,” she said. (According to his own document, Rodger was 13 when he visted Penang).

Ong, now 53, had brought her son and daughter to visit Penang many years ago.

She then posted in a Penang website about her visit to Penang with her children, Elliot and Georgia.

“After being all around the world, having lived in the UK and now in Los Angeles, working alongside famous Hollywood figures – I can truly say you guys over there in Pulau Tikus still have ... my fondest memories,” she wrote.

Contributed by Sira Habibu The Star/Asia News network

Related stories:

 Elliot Rodger and mom Ong Li Chin

Elliot recounts memories of Penang in last document

Ong raced against time trying to stop son from fatal mistake

Five steps to business success for 2014

Preparations: A well-crafted business plan is like a roadmap for the year.

 How to develop a business plan for the new year

Here we are at the end of another year. For many business owners, it’s the right time to map out a strategic plan for next year. A well-crafted business plan is your roadmap to success and an easy way to stay on task for future growth, projected income and increased profits. Take one or two days now to develop a plan and you will save time, energy and maybe even a few dollars. Here’s how to develop a business plan for 2014 in five easy steps.

Set projected income

The very first thing you need to do when creating a business plan for the year ahead is to decide how much you plan on earning and what specifically you are looking to achieve. Setting these goals is only the first step, because outlining your plan for future months describes how you will get there and is the true blueprint for success.

Reflect on your current business models and income sources to help you determine your ideal income. If you’re having difficulty, evaluate these factors:

• ·Do you need to identify a different profile that can spend more?
• ·Would including a recurring element to your business increase profit?
• ·Should your pricing be re-evaluated?
• ·How is your marketing plan? How can you expand it to achieve more?

Set incremental goals 

The key to success in creating a business plan is detail and consistency. And every goal needs to be broken down into smaller tasks and objectives to ensure you are reaching your target audience and you have a plan for how to obtain your new income level.

Even the best plan is useless without milestones and success at reaching large goals comes from knowing how to create smaller, more attainable objectives. Simplify your income goals by this equation: Income per client x number of clients x frequency of clients = income. Clearly defined and manageable objectives- six months, monthly and weekly- will give you the momentum you need to reach difficult milestones while keeping a larger goal in view. Besides, this process gives you a bird’s eye view of exactly what income level needs to be reached within a certain time frame to stay on track for success.

Map out marketing

After determining what your income stream should be, it’s time to create a formula for acquiring the clients. The most effective way to reach a target audience and the only way to secure new customers is through marketing. After all, if no one knows you exist, no one will buy your products or services.

Take a long hard look at your current marketing activities and decide which strategies are effective and can be reused, even expanded, and which should be discarded. The right marketing can bring a steady stream of new clients, as well as build brand loyalty and solidify trust with existing customers.

Here are the most effective and commonly used platforms for acquiring new clients. Make sure to allocate sufficient time and budget for each:

• ·Strategic Print Advertisement (Appear in front of your ideal prospects)
• ·Online Marketing Strategies (Content to educate and entice)
• ·Media Recognition (Position yourself as the expert authority)
• ·Social Media (Facebook, Twitter, LinkedIn, Google+)
• ·Networking and collaborations

Develop your team

Now that you have clearly defined, obtainable goals and a strategic marketing plan, it’s time to start thinking about how you are going to make it happen. It’s nearly impossible to achieve all of your goals by yourself and the best plans are always complemented by a strong team. Decide who you need and how they will help you achieve your milestones within your deadline.

Virtual teams are always an option, and can execute elements of your business plan simultaneously. On the other hand, you can also evaluate a current team or bring in someone new to free up time for you to execute growth campaigns.

Evaluate expenses 

Unfortunately, like everything in life — business costs money. However, by carefully evaluating all of your marketing activity and tracking return on investment stringently, you’ll have a better idea of where the money is going and how best it should be spent. Many business owners make the mistake of looking exclusively at gross profits, neglecting net profits. Make certain to record everything and be very clear about profits before taking on any new activities. This disciplined approach will help ensure that your ideal income is indeed profits.

Crafting an effective business plan is easy with a few good tips and the right information. By defining incremental goals, developing a marketing strategy, building your team and keeping an eye on expenses, you will be more than ready to charge into 2014 with spirited enthusiasm as you watch your business transform.

Contributed by Pam Siew

> Pam Siow is the founder of ThinkSpace. A renowned business coach within the region, Pam helps hundreds of business owners and corporations gain true success and profits with her knowledge and real-world experience. Find out more at ThinkSpace.com.my/ Internetbizownersclub.comnow.

Related articles:

1. Towards business success
2. It's all about the profits
3.In business, think different
4.Simple steps to sales success
5.How to hire winners 
6.Outshine competition
7.From small to big
8.Grow your business faster
9.How to create ‘luck’ in your business

Life is not meant to be lived alone

Aunty is not just talking about any Tom, Dick or Harry. It’s husband material she’s looking for!
  - Life is not meant to be lived alone. No matter how many friends and relatives you have, there is nothing like someone to grow old with.

MY daughter just changed jobs. I called her at the end of her first day to enquire how it went. She started telling me about how pleased she was with her new office and her immediate supervisor.

I couldn’t contain myself and interrupted her: “Okay good, but are there any nice guys around?”

That stopped her in mid-sentence and after a moment of silence, she sighed and said, “Oh Mum, give it up, will you?”

Yes, I was more concerned about my daughter’s dating prospects than her job prospects.

Why am I worried? Because she’s 25, single and not dating. As my friend intoned: “If they don’t meet the right guy in college or university, it will be very hard for them to do so later on.”

This may be true once but it is now debatable since women overwhelmingly make up the number of undergraduates in our public universities.

So London mayor Boris Johnson couldn’t be more wrong when he said Malaysian women were entering university in droves because “they have got to find men to marry”.

He made the quip upon hearing Prime Minister Datuk Seri Najib Tun Razak say women make up 68% of the latest public university intake at the launch of the World Islamic Economic Forum.

And that is really the biggest obstacle to the dating-mating game – this changed power structure between men and women.

As I have said before, thanks to education, job opportunities and contraceptives, women have the means to shape and control their own destiny.

They are on the rise and taking over in many fields. I attended a meeting recently at a top local bank to discuss a project and in the room were representatives from the bank, the advertising agency, a TV station and my own media company – all women except for one chap who didn’t say a word throughout the meeting. I never found out who he is and what he was doing at the meeting.

That meeting wasn’t the only one I have attended that was dominated by women; it happens all the time.

Women are so high-achieving at a relatively young age – VPs or senior managers before they are 35 – that they are leaving the guys in the dust, both in the career and marriage stakes.

A dear friend who is very pretty, has a great personality and just turned 40 is a top manager in her company. She is single and, over coffee, she agreed that dating in the 21st century is complicated for this very reason.

Because she is able to more than provide for herself, she isn’t willing to settle for just any guy. And she doesn’t think it’s worth the effort.

And really, where have all the men gone? They can’t all be chefs or mobile phone salesmen and repairmen, can they?

According to a 2011 report, globally, attitudes to sex and marriage have changed under the pressures of wealth and modernisation.

In Western society, it has led to divorce and illegitimacy; in Asia “later marriage, less marriage and (to some extent) more divorce”.

The Economist goes on to say that in Japan, Taiwan, South Korea and Hong Kong, women were marrying later (at 29-30 years old) and more and more are simply not marrying at all. In 2010, it was found that one-third of Japanese women in their 30s were single.

Not only that: 37% of all women in Taiwan aged 30-34 were single, as were 21% of 35 to 39-year-olds.

“If women are unmarried entering their 40s, they will almost certainly neither marry nor have a child,” said the report.

It went to say that the “Asian avoidance of marriage is new, and striking” because 30 years ago, just 2% of women were single in most Asian countries. Now it’s closer to 25% among women in their 30s.

Basically, Asian women are quite content to stay single because they don’t see a lot of benefits in getting hitched. They seem to take quite well to the celibate life too. At least that’s what the Economist says.

And it shows no sign of levelling off, according to Prof Gavin W. Jones of the National University of Singapore. In an April 2013 report, he says this East Asian trend in singlehood has accelerated in Japan and South Korea over the past decade, leaving the governments “nonplussed” as to how to reverse it.

In Malaysia, the situation may not be so dire but I am anxious for my daughters (my other daughter is 22 and not dating either) who, I think, are just not trying hard enough. They would rather chill at home than party or go clubbing.

I thoroughly irritate them with my attempts at match-making but I persist. After much prodding and telling them they were getting fat and unhealthy, they both joined a gym. It hasn’t helped in getting them dates though. Maybe most of the guys who love working out are not into girls.

Why do I persist? It’s not because I have no faith in my girls to take care of themselves; they are well educated and already hold decent jobs.

It’s because I believe life is not meant to be lived alone. No matter how many friends and relatives you have, there is nothing like having someone to grow old with and to be there for you no matter what.

True, marriage may not be for everyone and it doesn’t always work out. But I want my kids to have a shot at it. Like the wife of the protagonist in the movie, Shall We Dance?, says: We need a witness to our lives. There are a billion people on the planet ... I mean, what does any one life really mean? But in a marriage ... You’re saying ‘Your life will not go unnoticed because I will notice it. Your life will not go un-witnessed because I will be your witness.’”

Where have all the young men gone? 

SO AUNTY , SO WHAT? BY JUNE H.L.WON

> The writer confesses she would be a much better witness to her own spouse if she didn’t spend so much time at work. Feedback to junewong@thestar.com.my or tweet #JuneHLWong

What do fathers want?

FATHER’S Day is this Sunday and the “Sweet and chocolaty message for fathers” in The Star the other day has prompted me to put on my thinking cap on what a father wants for his children, the generations to come, and the fathers themselves.

After being a father for close to two decades, it sets me to think for the first time what is treasured most in my life as a father. Children. They are more than apples of my life. They are God’s most precious gifts that have been entrusted to my care.

Every aspect of their development, such as their health, education, emotional and spiritual growth, brings great joy to me. A father’s responsibilities are burdensome but worthwhile and rewarding.

Among them, education tops the priorities and this includes enrolling one in Austin Heights Private and International School and another in Singapore Polytechnic.

The decisions, though incurring a huge financial commitment, become easier after deliberating on their strength and weaknesses in studies.

Discipline comes in whenever necessary for sparing the rod will spoil the brats to achieve academically. The endeavour to nurture them requires, other than discipline, love and care plus lots of patience.

During school breaks, they are pampered with a holiday, either locally or once in a blue moon, an overseas trip, to enrich their lives and at the same time strengthen the family bond.

Most fathers desire a peaceful and politically-stable country for the children to grow up.

Political stability is important to ensure sustained socio-economic growth which promises brighter job prospects for their children.

Some parents, like me, are in our early 50s and very soon, our generation will be over but to our children and the future generations, it is just the beginning.

So, it is all the more crucial for our young people to be brought up in a society that is conducive and harmonious.

The country should also be free from political bickering and in-fighting for these will distract the leaders who are mandated by the rakyat to prioritise the country’s development, which includes seeing through policies like the Economic Transformation Programme and Iskandar Malaysia to fulfil the high-income nation status and Vision 2020.

Many views have also been expressed by various stakeholders, especially the PAGE and lately, Datuk Seri Wong Chun Wai, to emphasise more on the English language, to enable our children to be competitive in this globalised world.

Mutual trust, neighbourhood security, transparency and efficiency in the delivery system and public accountability should prevail in a society that treasures meritocracy much more than ethnicity.

A desirable society values diversity in religion, custom and belief that are part and parcel of a multi-racial community. It is also a nation where the leaders lead by example and walk the talk of the 1Malaysia concept in their daily lives, and not only when the general election is around the corner.

The proverb “behind every successful man there is a woman” depicts the importance of a wife to the father and the children. Her role in a family is further highlighted in “home sweet home”, “home is where the heart is” and “the hands that cradle the cot rock the world”.

The father and children of such a home are the MOST blessed souls in the world when there is a wise and diplomatic wife at the household. Her words are soothing in times of weariness and refreshing when one wakes up on the wrong side of the bed.

They could turn to her for words of advice or for second opinions.

Fathers should be treated as the head of households and be allowed to call the final shot if a compromise is difficult to come by. This will set examples for the children to emulate when they have their own families one day.

As the Chinese proverb says, jia he wan shi xing, which literally means that when there is harmony at home, every aspect of our lives will prosper.

That is something that every father wishes to have for himself and family but has always been elusive.

New models after new models have been launched but are often beyond their reach.

The high taxes have put many fathers in the “day-dreaming” gear and hopefully, the 20%-30% reduction in prices over a period of five years as promised by the Government can be shortened to say, two years so that a teacher like me can start saving from now on and be in time to pursue my dream of owning the Toyota Altis to replace the 13-year-old faithful Toyota Unser before the retirement.

Cheers to all fellow fathers on this coming Father’s Day!

TING LIAN LEE Johor Baru

Love triangle led to murder of teenage girl !

PETALING JAYA: A love triangle is believed to be the reason for the brutal murder of Parhwine Lucia Mejia Kaur (pic), whose body was found in a drain near a football field in Bandar Puchong Jaya on Tuesday.

Serdang OCPD Asst Comm Abdul Razak Elias said investigations revealed that the 18-year-old might have been the victim of a love triangle that went awry.

He added that Parhwine's boyfriend, who is in his 20s, was detained a few hours after her body was found at 6.50pm. Her motorcycle was found some 50m away.

“He is the prime suspect. However, there is a possibility that there were others involved as well,” he said yesterday.

It is learnt that Parhwine was murdered after a quarrel with her boyfriend over his “indiscretions” with another woman.

The boyfriend was said to have cheated on her with another girl and sources revealed that the boyfriend was the last person seen with the victim before she died.

ACP Abdul Razak said police were also investigating several blogs which picked up the story on the murder.

“Some blogs had highlighted a comment on the victim's Facebook page, taunting the police saying Parhwine's murderer will never be caught.

“We are working together with the Malaysian Communications and Multimedia Commission to find out who had posted the comment. It may also have been a sick joke posted by a hacker,” he said.

ACP Abdul Razak said a post-mortem revealed that Parhwine died due to loss of blood from severe neck injuries. Parhwhine was reported missing on Monday, a day before her body was found.

Friends and family members told the police that the victim knew the suspect for only four months and that they were always arguing.

ACP Abdul Razak urged anyone with information to call the police hotline at 03-2052 9999 or visit the nearest police station.

By FARIK ZOLKEPLI and AUSTIN CAMOENS The Star

China's First Lady Peng Liyuan leading by example

China’s First Lady Peng Liyuan made a fashion statement during a recent visit to Russia and Africa. 

AS Xi Jinping continues his first official visit to African countries as the Chinese President, his wife Peng Liyuan is as much of a star attraction back in China.

The close attention on Peng is not so much due to her new role as China’s First Lady but rather the fashion statement she made during the trip.

Peng arrived in Moscow, Russia, on March 22 with her husband in a double-sided buttoned navy blue coat with a black handbag.

Her clothes matched perfectly with that of her husband’s.

She wore a jacket decorated with motifs of blue flowers and birds over a black dress and carried a black purse when attending an event at the MGIMO University in the Russian capital.

In Tanzania on Monday, she appeared in an all-white jacket and skirt.

The navy blue coat and black handbag she wore and carried in Russia started the “Liyuan-Style” mania.

Soon, word spread on the Internet that the coat and handbag were not from luxurious foreign brands but were made by Exception de Mixmind, a Chinese brand established in Guangzhou in 1996.

After confirmation of this by the Guangzhou City Administration of Quality and Technology Supervision on its microblog, many Chinese praised Peng for supporting local brands and for carrying the pride of China during her visit.

Some Netizens said Peng looked “elegant” and “nicely-matched” with her clothes, while many others started creating forum threads on what clothes the First Lady would wear next.

Beijing Institute of Fashion Technology art and design department head Xie Ping was quoted by Beijing News as saying that the coat was designed based on a classical Western army uniform.

Qingdao Municipal Textile and Fashion Association secretary-general Zheng Mingmei said that the coat and handbag that Peng used in Russia fitted her personality and character well.

“What the First Lady did by wearing a local brand has no doubt increased the reputation of China-made brands internationally and boosted the confidence of our fashion brands in Qingdao,” she told Qingdao Morning News.

According to reports in China, major search engines and online shopping websites have seen a significant increase in the number of search words such as “Liwai (Exception in Mandarin)” and “Wuyong (Useless which is the sister brand of Exception)”.

The Exception de Mixmind outlets in Chengdu and Qingdao have received more customers than before, with many asking about the navy blue coat and black handbag worn by the First Lady.

The staff at the outlets told customers that they did not sell models of the coat and handbag.

Despite that, many customers still walked away with handbags resembling that of Peng’s.

Prices of its spring collection cardigans and long cotton shirts ranged between 1,000 yuan and 2,000 yuan (RM490 and RM980) while new handbags were priced between 2,000 yuan (RM980) and 3,000 yuan (RM1,470).

Qingdao Morning News reported that Peng’s coat should belong to last year’s winter collection series and cost around a few thousand yuan while the handbag similar to that of Peng’s was estimated to have cost 5,000 yuan (RM2,450).

“Compared with other coats and handbags around the same range, design and craftsmanship, the coat and handbag used by her were not too pricey,” said a staff.

Even before the First Lady fashion mania, Exception de Mixmind had already been quite an established brand.

Chinese tennis star Li Na wore a stand-up collar white shirt with black motifs during her photo call after her triumph in the French Open in 2011, and that shirt was from Exception’s 2007 “Tea Energy” series.

At that time, Exception founder and chairman Mao Jihong quashed rumours that the company sponsored Li Na’s fashion wear, saying that she was never their brand ambassador but they were delighted to see her wearing their label.

Of course, this time, it’s a bit different.

With Peng’s stature as the First Lady and a celebrity (Peng is one of China’s top female sopranos who sings a repertoire of ethnic and patriotic songs), this gives the brand more recognition.

In its editorial, Beijing Morning Post said there were three reasons why Peng received so much attention from the people and media.

One was that she was using made-in-China goods, second the clothes and handbags were not from luxury brands and third being her poise in leading by example.

“Nowadays, luxury consumption has be­c­ome a trend to show off one’s wealth.

Peng’s handbag is in a way a wake-up call for many Chinese who pursue luxury goods.

“After the Chinese Communist Party’s national congress (last November), the government outlined eight guidelines on improving its working style.

“Peng showed an important detail which was advocating austerity and a frugal lifestyle,” it said.

MADE IN CHINA BY CHOW HOW BAN

Related posts:

President Xi: Russia ties ensure peace; foreign debut illuminates China's 'world dream' 

Wife of China next president Xi Jinping

China newly elected President Xi Jinping and Premier Li ...

China's first lady Peng Liyuan sang for Tiananmen troops ...

彭丽媛 1999年访谈 China's First Lady Peng Liyuan (1999)

Ad strategy wins sweethearts

 

Proposa l placement: Xteven and Rachel looking through The Star.

IPOH: A 29-year-old company manager proposed to his sweetheart by declaring his love through a newspaper advertisement.

Xteven Teoh Hoe Seong (sic), from Gunung Rapat here, said he got the idea after finding out that one could place an advertisement in the Celebrations page in The Star.

Teoh, who works in Shah Alam, Selangor, said he believed the advertisement was more romantic than going down on bended knee to propose to the love of his life, Rachel Choo Lai Ying.

Teoh and Choo, 27, who have been courting for nine years, will marry on Sept 15. They first met when they were cadets with St John Ambulance in their respective schools.

“About three years ago, we broke up for about six months due to some misunderstanding, but deep down we knew we were made for each other and got back together.

“At that time she was studying in Australia, and during the mooncake festival I sent her four pieces, ” he said here yesterday.

On Feb 10, the Sunday Star published Teoh's advertisement with the couple's photograph and his proposal to Choo: “Will you marry me? Let me take care of you for the rest of our life.”

Teoh also made a short video-clip on his Facebook page declaring his love for her.

The clip starts with Teoh coming up with the words “Most of the Chinese newspaper companies are shut, and the only newspaper I can find in 7-11 is The Star, so go to page 47 and Rachel Choo you will find this” (referring to the ad).

Choo, a sales executive working in Puchong, Selangor, said she was shocked to see the advertisement in The Star.

“I was a bit suspicious when a few friends persuaded me to look out for an advertisement. After flipping page after page, I saw the ad. I was so touched by the proposal that I immediately said Yes',” said Choo who is from First Garden, near here.

By MANJIT KAUR manjit@thestar.com.my

Related Stories:
A PAS-sionate anti V-Day campaign
Say it with pandan roses on Valentine's Day
Quiet day for accident survivor and boyfriend
Home is where the heart and quality time are
Here's your RM7,500 bouquet, now can I marry you?