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Showing posts with label Social media. Show all posts
Showing posts with label Social media. Show all posts

Monday, January 20, 2025

Meta’s move to end fact-checking spurring shift to mainstream sites

PETALING JAYA: Tech giant Meta Platforms Inc’s decision to scrap fact-checking has prompted social media users and parents to be more cautious, driving them toward credible and established sources for information.

Business development executive Christina Lopez, 46, said despite Meta’s move, it will unlikely change her social media habits, including on Facebook.

ALSO READ: Mainstream media poised for bigger role in combating misinformation

“I will still binge, but I will be extra careful with links, videos or content that involves news or opinions,” she said yesterday.

Meta, the parent company of Facebook and Instagram, announced on Jan 7 that it would replace its fact-checkers with a user-based “community notes” system to flag inaccurate posts, much like that on X, formerly Twitter.

Launched in 2016, Meta’s fact-checking system identified hoaxes via staff and technology that flagged posts likely to contain misinformation.

Fact-checkers verified and rated these posts, issuing warnings for false content and limiting its visibility.

ALSO READ: Meta’s end to fact-checking will be felt, but not so much in Malaysia, says Fahmi

Users who have shared misleading posts receive a notification providing them with a link to the fact-check article.

Corrections by authors lifted the restrictions.

On Jan 8, Communications Minister Fahmi Fadzil said Meta’s move to remove independent fact-checking on its platforms would have implications but would not immediately affect Malaysian users.

“At the moment, I don’t see it affecting the Malaysian market, only the United States,” he said, referring to Meta’s initial implementation of the move over the next few months.

Meta said the rollback is starting in the United States but does not apply to other countries “at this time.” However, it has since announced several layoffs.

Lopez, who is an avid content consumer, said she spends hours mostly on Facebook watching videos and reading articles on topics to her liking.

“At times, I’ll check who the content creator is and whether or not they posted similar content in the past.

ALSO READ: Meta is following X's playbook on fact-checking. Here's what it means for you

“However, I will also continue to only trust established and credible sources,” she said, referring to mainstream media and established news portals.

Hamidah Ahmad, 45, a homemaker and a mother of two, expressed concern over Meta’s move, saying that it might lead to the spread of fake news.

“I will remind my kids to not blindly take social media content at face value and to always verify what they find online by cross-referencing with other sources.

“As a parent, I am really wary of clickbait articles because children don’t understand what they are. If there is no gatekeeping, it will open the way to predators and scammers targeting vulnerable groups.

“Also, you do not want your teenagers to be radicalised or influenced by fake content.

“As such, I will never allow social media use for my kid until he is more mature and understands how the world works,” said Hamidah.

Businessman J. Yumnesh, 37, appeared unfazed by the changes, saying that he was unsure if it has any impact on Malaysians.

“Does this mean it applies to our country?

“If it happens, perhaps we will have more freedom to get more information. Whatever it is, in terms of news or information, I will go to a trusted news website or go to any search engine to validate the truth,” he said.

Content Forum chief executive officer Mediha Mahmood said Meta’s move to shift from third-party fact-checking to a community-based approach indicates the evolving complexities of addressing misinformation in the digital space.

“Misinformation or disinformation is a growing challenge, particularly during elections, where false narratives can erode trust and divide communities.

“It is vital for platforms to strike a balance between promoting free expression and providing users with the tools to navigate the online world responsibly.”

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Mainstream media poised for bigger role in combating misinformation


PETALING JAYA: Meta Platforms Inc’s decision to remove its fact-checking initiative in the United States has sparked concern among political and cybersecurity experts over the spread of disinformation and polarisation in Malaysia, especially during elections.

KRA Group director of strategy Amir Fareed Rahim highlighted the World Economic Forum’s Global Risk Report 2025, which identifies misinformation and disinformation as top short-term threats.

“If social media platforms won’t proactively address fake news, everyone must be more vigilant.

“Mainstream media can play a bigger role in fact-checking and debunking fake news,” he said yesterday.

The Star, for example, has its QuickCheck and True or Not sections that debunk fake news and viral content.

Communications Minister Fahmi Fadzil acknowledged Meta’s move on Jan 8.

The firm is also in the final stages of securing an Application Service Provider (ASP) Class Licence in Malaysia.

Amir Fareed said that incorrect stories were spread across multiple countries and regions during the Covid-19 pandemic.

“However, it must also be acknowledged that even the best and most stringent social media fact-checking will not help in countries where trust in public institutions is or has been damaged, or where social polarisation has been allowed to fester.

“Ultimately, the responsibility to maintain social cohesion and credibility rests with governments and institutions.

“The task will get more difficult, but it is still fundamentally their responsibility,” Amir Fareed said, adding that misinformation could be prevalent in the upcoming Sabah and Melaka state elections this year.

Fong Choong Fook, the executive chairman of cybersecurity consulting company LGMS Bhd, said Malaysia perhaps needs a fraud verification unit to combat online scams, which he views as a more critical issue compared with political misinformation in the United States.

“Social media platforms aren’t doing enough to protect users from false advertising on Facebook and other platforms that are used by scammers.

“Users must be wary, especially when AI (artificial intelligence) is now being used to generate false advertising,” said Fong.

He added that disinformation is a global trend, considering that most users rely on the convenience of social media.

This has also led to users easily believing that whatever is posted online is true, which has also conditioned them to trust content without verification.

While there are concerns that Meta’s move could affect the upcoming Sabah election this year, political pundit Dr Tunku Mohar Tunku Mohd Mokhtar of International Islamic University Malaysia said the social media giant’s decision to remove its fact-checking unit would not affect Malaysia that much.

He said that during elections, disinformation often becomes a campaign strategy, as seen in Sabah in the past.

“The danger is when such disinformation spreads, gullible people would believe it, and it is difficult to rectify the situation,” he added.

Tunku Mohar said Facebook and other social media platforms are “democratic” in the sense that people are free to air their views without much restriction.

He said social media platforms provided “credibility” even to unverified news.

In Malaysia’s context, he said fact-checking mechanisms can exist outside of social media platforms to help users verify the truth.

“The government can rely on existing laws, but by the time the due process is completed, the damage is already done.

“In that sense, social media platforms should also be proactively involved to ensure that their platforms aren’t used for ‘black propaganda’,” he added.

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Related stories:

Meta is following X's playbook on fact-checking. Here's what it means for you

Meta’s end to fact-checking will be felt, but not so much in Malaysia, says Fahmi

Indonesia’s fact-checkers slam Meta’s decision to end US fact-checking programme

Meta's 'Community Notes' model will not apply to paid ads

Saturday, April 30, 2022

It’s an ‘American disease’ to make an issue of China in all aspects: Global Times editorial

Tesla's founder Elon Musk inks a deal to purchase Twitter with $44 billion in cash. Photo: website 


News about Elon Musk's Twitter takeover has sparked continuous heated discussions in the US recently. The focus of some, however, has apparently been off the track. A New York Times reporter tweeted to question whether Twitter would become one of the platforms Beijing will gain leverage over in the future. It was re-tweeted and commented on by Amazon founder Jeff Bezos. There are also voices saying that Musk will have to seek a balance between his support for free speech and his business activities in China, and that China will exert influence on Twitter through Musk.

Many American media outlets didn't forget to "remind" people of the fact that Musk once "praised" China, and he encouraged people to visit China and see for themselves. At a critical moment when China and the US were locked in trade frictions in 2019, Tesla's Shanghai Gigafactory kicked into production. In merely over a year, Shanghai-made Teslas have accounted for more than half of Tesla's global delivery. Musk has dealt a lot with China and spoke out some truths about China's economy, they are regarded as "original sins" of Musk by some Americans. Many link Musk's Twitter deal with China and raise it to the level of "risks" or "threats", which shows how narrow the room for pragmatism and rationality toward China in the US has become. Similar incidents have become common in the US. Making an issue of China in every possible way has already become an "American disease." In the face of China's growing comprehensive national power that is closing the gap with the US', the confidence of many political elites in Washington has been declining. And these people are showing anxiety and over-sensitivity toward China, not letting go of any opportunity to hype the "China threat" theory. After Musk acquired Twitter, some from American media even urged Musk to cut off his business ties with China to "guarantee freedom of speech." Such extreme overbearingness hilariously overlaps their weakness.

An interesting phenomenon is that many China security-related discussions contain various "private interests" if you look at them closely. Some businesspeople, such as George Soros, blamed China for their failure due to their wrong investment decisions in China. Others try to show their allegiance to the US. For example, Bezos often stresses security with a high-profile patriotic posture, but what he actually eyes are Pentagon orders that are highly profitable. More lawmakers and politicians touch on the China topic in an exaggerated and forcible way, through which they attack opponents as "weak." The "China Threat" is becoming a tacit business approach or a code to seek attention.

From the national perspective, Sinophobia which is currently rampant in American society is not fundamentally different from "Japanophobia" that prevailed in the 1980s and 1990s. In both cases, the US regards a "chaser" as competitor, on which the US tried to suppress by any means to ensure its own competitive advantage. But the end of the story will be different because there is no way that Washington can overwhelm China in the same way that it coerced Japan to sign a Plaza Accord. Chinese people do not believe in fallacies, nor are we afraid of evil forces. We will never yield to threats or coercion. As to words and deeds of forcefully making an issue of China, they remind people of an ancient poem: Along the Yangzi River, apes moan ceaselessly. My boat has passed ten thousand mounts briskly.

It must be pointed out that making an issue of China can't save the US. Instead, it will continue to intensify all the problems Washington is facing, be they domestic or external, and squeeze the room to solve these issues in the future. Even some people of insight in the US have warned that the excessive attention on undermining Beijing's advantages could make Washington neglect its most important tasks at home and push its foreign policies to deviate from its course even further. "American hubris is always a danger, but so is exaggerated fear, which can lead to overreaction," wrote US scholar Joseph Nye last year. "The US and China must avoid exaggerated fears that could create a new cold or hot war," he added. It seems that those who are sick are unwilling to take medicine.

The US is trying to oppose China in every possible aspect, reflecting the peremptory squeezing of reality by the US' anti-China ideology. But the reality is also resisting the ideological pressure at all times. The twist has distorted some US elites' mindset, making them fall into hesitation and division. However, the "China threat" is not the root cause of Washington's internal and external problems. Reality will make them understand sooner or later that win-win cooperation is the effective cure for their disease.

  Source link.

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Friday, January 29, 2021

Watch out for WhatsApp scammers

MCMC: Beware of scammers trying to take over your WhatsApp account 

 MCMC issued a warning to alert the public to increasing reports of WhatsApp accounts being hijacked


MCMC said scammers often pose as friends or family members, using accounts that scammers had already successfully hacked into, to try to trick them into revealing their six-digit WhatsApp verification codes. — Bloomberg


The Malaysian Communications and Multimedia Commission (MCMC) has issued a  statement warning the public to be wary of increasingly inventive tactics employed by scammers trying to hijack a user’s WhatsApp account, due to increasing reports of fraud cases being committed through the app.

MCMC said scammers usually manage to take over victims’ WhatsApp accounts by tricking them into divulging their six-digit verification codes, which users will usually receive when there is an attempt to change the phone number associated to their account.

To do this, scammers have been known to contact potential victims while posing as a hapless individual or business claiming to have mistakenly keyed in the victim’s phone number while trying to complete an online transaction, explaining that as a result the authorisation code for the transaction had been sent to the victim’s phone and imploring them for help retrieving the code.

These appeals could even come from the victim’s family members or friends via accounts that scammers had already hijacked, said MCMC.

This tactic commonly misleads the victim into thinking they would be sending the scammer an unrelated TAC (transaction authorisation code) when in fact they would be handing over the six-digit verification code to the victim’s own WhatsApp account.

Those who have been duped into giving up their codes could end up having their accounts stolen by scammers, added MCMC.

MCMC said scammers have also impersonated WhatsApp employees to fool users into sharing their verification code, adding that there have also been instances where the scammer would deliberately fail at keying in the code several times in order to force an automated system by WhatsApp to call the user about their verification code.

In this instance, the scammer would also contact the user to ask for the code while pretending to be someone else. If the user did not answer the automated call by WhatsApp and it goes into the user’s voice mailbox, then the scammer would try to randomly guess at or ask for the user’s voice mailbox PIN code to access the recording, according to MCMC.

The regulatory body advised WhatsApp users to be suspicious of any attempts to procure their six-digit verification code, adding that it is absolutely imperative that users never reveal the code to anyone else to prevent their accounts from being hijacked.

It added that users should also enable two-factor verification on WhatsApp and utilise more complicated PIN numbers for their voice mailbox as additional security measures.

According to an  FAQ by WhatsApp, a user may be sent the verification code via SMS – even when one wasn’t requested – for a number of reasons.

WhatsApp said this could happen due to someone mistyping their own number, or a hacker attempting to take over the person’s account.

Without the code, the hacker will not be able to complete the verification process, which would prevent the account from being hijacked.

If your account has been stolen, you will have to sign into WhatsApp with your phone number and verify your phone number by entering the six-digit code you receive via SMS.

Once you enter the six-digit SMS code, the individual using your account will be automatically logged out.

You might also be asked to provide a two-step verification code. If you don’t know this code, the hijacker using your account could have enabled two-step verification.

You must wait seven days before you can sign in without the two-step verification code, according to WhatsApp.

Regardless of whether you know this verification code, the other person will be logged out of your account once you entered the six-digit code received via SMS.

In a separate FAQ about  stolen accounts, WhatsApp also advised the victim to inform family and friends if they suspect someone is impersonating them in chats.

Users whose WhatsApp accounts have been stolen are encouraged to file a complaint with MCMC or lodge a report at the nearest police station.

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Saturday, October 26, 2019

Fake News and Hard Truths


Balanced views: The print house of the daily newspaper Le Monde in France. When print media and television dominated the distribution of information, media could be trusted to give a balanced view to enable the reader to judge what is correct. — AFP

We live in an information age, or more likely, a disinformation age.

Growing up in a world that worships technology and knowledge, we have now entered a phase when we no longer are able to trust what information we receive is fake news or not. Worse, we don’t know whether the provider of the information is trustworthy or not.

Fake news has many definitions. Basically, fake news are manufactured with an intent to mislead, damage someone or to attract attention to a cause, and gain either financially, politically or higher media attention. Such information could be outright sensational, partial, incomplete, provocative, false or fabricated, with some journalists even paying for leaks or gossips. Today’s fake news also include tampered photographs and videos, or encouraging people to “act” in front of the cameras.

Up until the 1970s, when print media and television dominated the distribution of information, media could be trusted to give balanced views, setting out different sides of the argument to enable the reader to judge what is correct. Newspapers and television channels were rich enough to finance investigative journalism in uncovering the “truth”.

But with the arrival of digital information, these traditional channels lost advertising revenue to social media, so the quality of journalism deteriorated, and in order to attract attention, newspaper and television content became more and more sensational, as well as more biased to one side.

The battle over readership also affected social media, where the value (advertising revenue) of the media outlets depends on their ability to attract viewers and readers.

How important is fake news? When you click “fake news” in Google search, you get 1.48 billion results, versus 380 million for “Jesus Christ”. Trump gets 2 billion, which goes to show how successful he is in social media.

Is fake news damaging and should it be regulated?

Canadian think-tank Centre for International Governance and Innovation (CIGI) conducted an online survey in 25 countries on Internet Security and Trust and found that Facebook was the most commonly cited source of fake news, with 77% of Facebook users saying they had personally seen fake news there, followed by 62% of Twitter users and 74% of social media users in general.

The vast majority think that fake news is made worse by the Internet, with negative impact on their economy and worsened polarisation of views.

Significantly, one-third (35%) pointed to the United States as the country most responsible for the disruptive effect of fake news in their country, trailed significantly by Russia (12%) and China (9%).

There are clearly lots of bad online trolls & social media platforms who act to spread fake news, but it is very difficult to agree on who should regulate fake news and decide what is fake or not. Some people believe in self-policing by the social media platforms, but others want governments to be involved, but are also wary of censorship.

My own view is the apparently spontaneous protests in Hong Kong, Barcelona, Santiago, France, Indonesia and in the Middle East are clearly associated with the rapid spread of social media, including the tools to protest, organise and riot.

What is particularly disturbing is the huge divide of opinions, including violent action to stop the other party from presenting their points of view.

The opposing view is often labelled fake news with even the courts being questioned if they rule against the prevalent views.

Is free speech turbo-charged by social media promoting hate and divisions that increasingly verge on violence and social breakdown?

Australian philosopher Tim Dean has recently questioned whether free speech has failed us?

As he rightly points out, “Free speech is not an absolute good; it is not an end unto itself. Free speech is an instrumental good, one that promotes a higher good: seeking the truth.”

The real problem is that if we do not have facts, we cannot have rational debate on what is truth.

The rule of law works on the principle that if there is dispute in society, it is resolved civilly either through the courts or through the political process. But once violence is involved, the rule of law breaks down.

As Professor Dean says, “free speech only fulfils its truth-seeking function when all agents are speaking in good faith: when they all agree that the truth is the goal of the conversation, that the facts matter, that there are certain standards of evidence and argumentation that are admissible, that speakers have a duty to be open to criticism.”

If however, one side blocks out the opposing view through intimidation, insults, threats, violent action and the wilful spread of misinformation, then civil discourse disappears, as does the rule of law.

This is clearly the age not of information but of anger. As a result of financial capitalism, huge inequalities have been allowed to fester, breaking down rational discourse, engendering distrust of the establishment and old order, and pushing hate and divisions.

Should we allow social media to turbo-charge this process, not of healing but polarisation?

Singapore takes step to regulate fake news

The Singaporean government has taken the bold step of regulating fake news through the Protection from Online Falsehoods and Manipulation Act (Pofma), which came into effect this month. Under the act, the Singapore government can take action on false information on the Internet, either ordering that it be taken down, corrected or order technology companies to block accounts that are spreading untruths.

A wise friend told me that we are actually living in a fractured generational divide. The old wants to maintain the old order of stability. The young thinks that this is rigged against them and want to change the system that they will inherit. But something is seriously wrong when school children think that it is right to throw petrol bombs and that it is cool to beat up policemen and anyone that they think stand in their way.

For even reputable channels such as the BBC to start glorifying such action, one wonders whether fake news has truly won.

Andrew Sheng for Asia News Network

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https://youtu.be/DPt-zXn05ac

Wednesday, March 7, 2018

Shocking news and curious comments

  

Why bother to formulate a new law to check fake news when the real stories are already incredible?


' There must be better explanations for such incredible reports and the bizarre responses from people in power.'


OVER the past week, the news about Malaysia has been running the range from the outrageous to the absurd.

To use a quirky English phrase, the stories beggar belief. In other words, too surreal to be believed.

With the Government proposing a new law to check the spread of “fake news”, there must be better explanations for such incredible reports and the bizarre responses from people in power.

I am listing three examples. The first is Switzerland’s decision to confiscate the equivalent of RM400mil, purportedly linked to 1Malaysia Develop­ment Bhd (1MDB), which was seized from Swiss banks last year.

The Swiss lawmakers are set to debate a motion to en­­able part of the funds to be sent back to Malaysia, but according to recent reports, there were no claimants for the money. For context, the RM400mil is more than this year’s budget for my home state of Melaka and the surplus of RM26.4mil can pay for the new bridge on the alternative coastal road in Klebang.

Next is the 91m super yacht, Equanimity, impounded off Bali last Wednesday.

Indonesian police seized the vessel sought by the US Department of Justice (DoJ) in response to a Federal Bureau of Investigation (FBI) request to enforce a court order.

Police spokesman Muhammad Iqbal Abduh said the US$250mil (RM976mil) yacht’s Auto­ma­ted Identification System (AIS) had been switched off in nearby seas before the seizure.

Penang-born businessman Low Taek Jho, who is also known as Jho Low, criticised the DoJ for not proving any offence before acting.

“It is disappointing that, rather than reflecting on the deeply flawed and politically motivated allegations, the DoJ is continuing with its pattern of global overreach – all based on entirely unsupported claims of wrongdoing,” read a statement sent by his unnamed spokesman.

Eyebrows were raised when Attorney-General Tan Sri Mohamed Apandi Ali said the Government would not claim the yacht.

But Communications and Multimedia Minister Datuk Seri Salleh Said Keruak’s peculiar comment that the DoJ had not shown any “tangible proof” of Low’s ownership of the yacht drew ire and scorn.

He said besides allegations in the civil suit, on hold since last August, there was no evidence of Low’s ownership.

As former minister of trade and industry Tan Sri Rafidah Aziz noted, all it takes is a simple search. The “SuperYacthFan” website, which has a directory of the world’s wealthiest yacht owners, states that it belongs to Low and his Hong-Kong-based investment fund, Jynwel Capital.

If Low is innocent, the solution is simple: Just bite the bullet and face the DoJ.

The third curious case involves Criminal Investigation Department (CID) director Comm Datuk Seri Wan Ahmad Najmuddin Mohd’s frozen Australian bank account.

Australian police froze the A$320,000 (RM970,490) account after filing a forfeiture application in the New South Wales Supreme Court in March last year. 

Strangely, the senior police officer does not want his almost RM1mil back. His reason? High legal costs.

Australian police noted a “flurry of suspicious cash deposits” into the CID director’s account, which had been dormant since it was first opened in 2011.

The account reportedly grew by nearly A$290,000 (RM879,500) in a month in 2016, mostly in deposits below A$10,000 (RM30,330) – the limit for law enforcement agencies to receive possible money-laundering alerts.

The money came in from branches and ATMs around the country, from the tiny towns in Queensland and in Tasmania to the major cities of Sydney and Melbourne, a week after the officer visited Australia.

In response, Inspector-General of Police Tan Sri Mohamad Fuzi Harun said an inquiry found that the account was opened in 2011 to enable the transfer of funds to finance the CID director’s son’s education in Australia.

The IGP said the dormant account was reactivated in 2016 for the officer’s daughter’s master’s degree, adding that Comm Wan Ahmad Najmuddin provided documents to prove the money was from the sale of a RM700,000 house in Shah Alam.

Malaysian Anti-Corruption Commission deputy chief commissioner Datuk Seri Azam Baki initially ruled out any further probe as both Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi and the IGP had exone­rated the CID director. However, Azam has since been quoted as saying the MACC had begun investigating the matter following a report lodged by an unidentified whistleblower.

Deputy Home Minister Datuk Nur Jazlan Mohamed provided another queer twist to the case by suggesting that Australian authori­ties were using the media to embarrass Malaysia and by asking if they had an axe to grind.

With more doubts continuing to be raised over the case, Dr Ahmad Zahid said Comm Wan Ahmad could have been “a little naïve” about Australia’s legal system.

We can’t blame Malaysians to be sceptical, given the status of the person in question.

Naïve or not, just how costly can it be to hire a good lawyer in Australia to seek justice for the huge amount of money wrongly confiscated?

There have been such cases before and Malaysians have won, most notably former Selangor mentri besar Tan Sri Muhammad Muhammad Taib.

On May 1998, he was acquitted of currency regulation breaches involving more than A$1.2mil (RM2.9mil then).

Muhammad had pleaded not guilty to knowingly making a false currency report when entering the country on Dec 16, 1996, and then failing to declare currency when leaving six days later.

Besides saying that the ex-teacher’s English was not good, his lawyers argued that he didn’t know the country’s money exchange laws and that the funds were for buying land for himself and his three brothers.

How much he paid the lawyers remains a mystery, though.

Veera PandiyanMedia consultant M. Veera Pandiyan likes this quote by Albert Einstein: Whoever is careless with the truth in small matters cannot be trusted with important matters.

Along The Watchtower by M.Veera Pandiyan The Star



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Wednesday, April 12, 2017

Fake news, piracy and digital duopoly of Google and Facebook


“FAKE NEWS” has seemingly, suddenly, become fashionable. In reality, the fake has proliferated for a decade or more, but the faux, the flawed and the fraudulent are now pressing issues because the full scale of the changes wrought upon the integrity of news and advertising by the digital duopoly — Google and Facebook — has become far more obvious.

Google’s commodification of content knowingly, wilfully undermined provenance for profit. That was followed by the Facebook stream, with its journalistic jetsam and fake flotsam. Together, the two most powerful news publishers in human history have created an ecosystem that is dysfunctional and socially destructive.

Both companies could have done far more to highlight that there is a hierarchy of content, but instead they have prospered mightily by peddling a flat-earth philosophy that doesn’t distinguish between the fake and the real because they make copious amounts of money from both.

Depending on which source you believe, they have close to two-thirds of the digital advertising market — and let me be clear that we compete with them for that share. The Interactive Advertising Bureau estimates they accounted for more than 90% of the incremental increase in digital advertising over the past year. The only cost of content for these companies has been lucrative contracts for lobbyists and lawyers, but the social cost of that strategy is far more profound.

It is beyond risible that Google and its subsidiary YouTube, which have earned many billions of dollars from other people’s content, should now be lamenting that they can’t possibly be held responsible for monitoring that content. Monetising yes, monitoring no — but it turns out that free money does come at a price.

We all have to work with these companies, and we are hoping, mostly against hope, that they will finally take meaningful action, not only to allow premium content models that fund premium journalism, but also to purge their sites of the rampant piracy that undermines creativity. Your business model can’t be simultaneously based on both intimate, granular details about users and no clue whatsoever about rather obvious pirate sites.

Another area that urgently needs much attention is the algorithms that Silicon Valley companies, and Amazon, routinely cite as a supposedly objective source of wisdom and insight. These algorithms are obviously set, tuned and repeatedly adjusted to suit their commercial needs. Yet they also blame autonomous, anarchic algorithms and not themselves when neofascist content surfaces or when a search leads to obviously biased results in favour of their own products.

Look at how Google games searches. A study reported in The Wall Street Journal found that in 25,000 random Google searches ads for Google products appeared in the most prominent slot 91% of the time. How is that not the unfair leveraging of search dominance and the abuse of algorithm? All 1,000 searches for “laptops” started with an ad for Google’s Chromebook — 100% of the time. Kim Jong Un would be envious of results like that at election time.

And then there are the recently launched Google snippets, which stylistically highlight search results as if they were written on stone tablets and carried down from the mountain. Their sheer visual physicality gives them apparent moral force. The word Orwellian is flagrantly abused, but when it comes to the all-powerful algorithms of Google, Amazon and Facebook, Orwellian is underused.

As for news, institutional neglect has left us perched on the edge of the slippery slope of censorship. There is no Silicon Valley tradition, as there is at great newspapers, of each day arguing over rights and wrongs, of fretful, thoughtful agonising over social responsibility and freedom of speech.

What we now have is a backlash with which these omnipotent companies are uniquely ill-equipped to cope. Their responses tend to be political and politically correct. Regardless of your own views, you should be concerned that we are entering an era in which these immensely influential publishers will routinely and selectively “unpublish” certain views and news.

We stumble into this egregious era at a moment when the political volume in many countries is turned to 10. The echo chamber has never been larger and the reverb room rarely more cacophonous. This is not an entirely new trend, but it has a compounding effect with the combination of “holier than thou” and “louder than thou.”

Curiously, this outcome is, in part, a result of the idealism of the Silicon Valley set, and there’s no doubt about the self-proclaimed ideals. They devoutly believe they are connecting people and informing them, which is true, even though some of the connections become conspiracies and much of the information is skimmed without concern to intellectual property rights.

Ideas aside, we were supposed to be in a magic age of metrics and data. Yet instead of perfect precision we have the cynical arbitraging of ambiguity — particularly in the world of audiences. Some advertising agencies are also clearly at fault because they, too, have been arbitraging and prospering from digital ambiguity as money in the ad business has shifted from actually making ads to aggregating digital audiences and ad tech, better known as fad tech.

And so, as the Times of London has reported, socially aware, image-conscious advertisers find themselves in extremely disreputable places — hardcore porn sites, neofascist sites, Islamist sites. The embarrassment for these advertisers juxtaposed with jaundice is understandable, but the situation is far more serious than mere loss of face.

If these sites are getting a cut of the commission, the advertisers are technically funding these nefarious activities. Depending on the type of advertising, it is estimated by the ad industry that a YouTube partner could earn about 55% of the revenue from a video. In recent years, how many millions of dollars have been channelled to organisations or individuals that are an existential threat to our societies?

Provenance is profound, and in this age of augmented reality and virtual reality, actual reality will surely make a comeback. Authenticated authenticity is an asset of increasing value in an age of the artificial — understanding the ebb and flow of humanity will not be based on fake news or ersatz empathy, but on real insight.

BY ROBERT THOMSON

Robert Thomson is the chief executive of News Corp, which owns The Australian and The Wall Street Journal. This is adapted from a speech he delivered on March 29 to the Asia Society in Hong Kong.


PETALING JAYA: The proliferation of fake news on social media has benefited publishers like Google and Facebook in terms of digital advertising market share at the expense of other media companies. News Corp chief executive Robert Thomson recently in his speech noted that Google and Facebook, for example, have close to two-thirds of the digital advertising market.

The Interactive Advertising Bureau estimates they accounted for more than 90% of the incremental increase in digital advertising over the past year, he said.

The only cost of content for these companies has been lucrative contracts for lobbyists and lawyers, he added, noting that the social cost of that strategy is far more profound.

Thomson said this during his speech to the Asia Society in Hong Kong on March 29.

News Corp is also the owner of The Australian and The Wall Street Journal. “Google’s commodification of content knowingly, wilfully undermined provenance for profit. That was followed by the Facebook stream, with its journalistic jetsam and fake flotsam.

Together, the two most powerful news publishers in human history have created an ecosystem that is dysfunctional and socially destructive,’’ he said.

Both companies, he said could have done far more to highlight that there is a hierarchy of content, but instead they have prospered mightily by peddling a flat-earth philosophy that doesn’t distinguish between the fake and the real because they make copious amounts of money from both.

“It is beyond risible that Google and its subsidiary YouTube, which have earned many billions of dollars from other people’s content, should now be lamenting that they can’t possibly be held responsible for monitoring that content. Monetising yes, monitoring no – but it turns out that free money does come at a price.

“We all have to work with these companies, and we are hoping, mostly against hope, that they will finally take meaningful action, not only to allow premium content models that fund premium journalism, but also to purge their sites of the rampant piracy that undermines creativity,” Thomson said.

In his speech, he also said although “fake news” has seemingly, suddenly, become fashionable but in reality, the fake has proliferated for a decade or more.

But the faux, the flawed and the fraudulent are now pressing issues because the full scale of the changes wrought upon the integrity of news and advertising by the digital duopoly — Google and Facebook — has become far more obvious, he said.

Thomson also highlighted on the urgency of algorithms. Another area, he said that urgently needs much attention is the algorithms that Silicon Valley companies, and Amazon, routinely cite as a supposedly objective source of wisdom and insight.

“These algorithms are obviously set, tuned and repeatedly adjusted to suit their commercial needs.

“Yet they also blame autonomous, anarchic algorithms and not themselves when neofascist content surfaces or when a search leads to obviously biased results in favour of their own products,’’ he said.

A study reported in The Wall Street Journal found that in 25,000 random Google searches ads for Google products appeared in the most prominent slot 91% of the time.

“How is that not the unfair leveraging of search dominance and the abuse of algorithm?” he asked. All 1,000 searches for “laptops” started with an ad for Google’s Chromebook – 100% of the time.

And then there are the recently launched Google snippets, which stylistically highlight search results as if they were written on stone tablets and carried down from the mountain. Their sheer visual physicality gives them apparent moral force, he said.

“The word Orwellian is flagrantly abused, but when it comes to the all-powerful algorithms of Google, Amazon and Facebook, Orwellian is underused,’’ he said.

Thomson said: “What we now have is a backlash with which these omnipotent companies are uniquely ill-equipped to cope. Their responses tend to be political and politically correct.

Regardless of your own views, you should be concerned that we are entering an era in which these immensely influential publishers will routinely and selectively “unpublish” certain views and news.

He also faulted ad agencies as they have been arbitraging and prospering from digital ambiguity as money in the ad business has shifted from actually making ads to aggregating digital audiences and ad tech, better known as fad tech.

“Provenance is profound, and in this age of augmented reality and virtual reality, actual reality will surely make a comeback. Authenticated authenticity is an asset of increasing value in an age of the artificial – understanding the ebb and flow of humanity will not be based on fake news or ersatz empathy, but on real insight,’’ he added.

Sources: Starbiz

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Monday, April 10, 2017

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‘Essential to tackle fake news correctly’


KUALA LUMPUR: Your office is swamped by phone calls from impatient customers, asking why they have yet to receive their free plane tickets as promised for ha­­ving participated in a survey.

You find out later that they had completed the survey which was featured on a dubious website.

Or, when you come to work, you see a horde of unhappy customers waiting outside the building, demanding to know why they were not informed that they would have to pay a fee if they did not get their membership cards renewed by the month’s end.

Apparently, there had been a Facebook posting about the new fee ruling.

The above two incidents happened in Kuala Lumpur over the past year.

In the age of scams, fake news and “alternative facts”, such cases are getting more frequent.

A recent incident involved shoemaker Bata Primavera Sdn Bhd, which was accused of selling shoes with the Arabic word “Allah” formed in the pattern on the soles.

Bata ended up removing 70,000 pairs of the B-First school shoes from its 230 stores nationwide.

It was a step which cost them RM500,000 in losses.

The shoes were returned to the shelves only after Bata was cleared of the allegation by the Al-Quran Printing Control and Licensing Board of the Home Ministry on March 30.

In February, AirAsia came under unwanted attention when its brand name was used in a purported free ticket survey and fake ticket scam.

Back in 2014, the airline had also asked its customers to be wary of an online lottery scam which made use of its name to solicit personal information from them.

What is more astounding is that the e-mail highlighting the lottery had been circulating since 2011.

And in January last year, Public Bank saw a rush of customers crowding its branches to renew their debit cards.

A Facebook post that had gone viral claimed that they would be charged a RM12 fee if they did not renew it by Jan 31.

What are the dos and don’ts for companies under attack by fake news?

“A quick and concise response is the way to go,” said AirAsia’s head of communications Aziz Laikar.

“Be prepared. The more high profile the brand is, the quicker the response should be.”

The communications team have to be able to draw up a statement fast to deal with the issue head on before it grows to a full-blown crisis, Aziz said.

He listed out four steps that a company could take.

“Start by immediately responding with facts via a short statement to the media, as well as on social media platforms,” he said. Aziz also advised companies to lodge police reports and to make use of the chance to educate the public that they should always refer to announcements made via official platforms.

“Also, disseminate the information internally to your colleagues. Every employee should be a brand messenger.

“They are a powerful force to spread the correct message.

“The best way to effectively ma­­nage an issue is to make sure the entire company is aware of the situa­tion and able to communicate it correctly,” he said. Ogilvy account director Clarissa Ng said that loyal clientele and employees were usually a company’s “first line of defence” and must be treated well.

Ng, who has handled the case of a client hit by rumours of exploding phones, preferred a “low profile” approach in dealing with such fake news.

She opted by focusing on promo­ting the phone’s safety features.

The campaign reassured consumers that the phone underwent rigorous testing in their laboratories in Shenzhen, China, and how its electrical current would be cut off automatically to prevent the gadget from exploding.

“Sometimes, the more you explain, the public will demand more answers. How we handled it was to remain low profile,” she said.

Source: By ADRIAN CHAN The Star

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