Former The Star journalist Cheah makes it big in hedge fund management
By LIM AI LEE  sunday@thestar.com.my
PETALING JAYA: He is one of Asia’s most influential men in  hedge funds but former journalist turned maverick investor 
Cheah Cheng  Hye (
pic below) has not forgotten his humble roots.
As a  12-year-old, he sold pineapples at a wholesale market in George Town  after school, worked at a hawker stall and gave tuition to younger  children to help support his siblings after his father died.
Today,  Cheah runs 
Hong Kong’s largest investment powerhouse, managing US$9bil  (RM28.7bil) worth of funds from investors worldwide. Last year, he  became the first Asian to be invited to speak at the prestigious Graham  and Dodd Breakfast
 event at 
Columbia University in New York.
The 
Penang-born businessman, who has been dubbed the 
Warren Buffett  of the East, attributed part of his success to being “at the right  place at the right time” and the other part, to his strong will to  succeed due to his poor childhood.
Cheah, 57, said life was hard in his younger days.
“We  never felt sorry for ourselves. We never expected the Government or  anyone to help us. We accepted that the only way to improve was through  self-help and luck,” he said in an e-mail interview from Hong Kong.
Despite  excelling in his studies, the former 
Penang Free School student knew he  could not afford to further his studies after Form Five.
So, he headed to 
The Star office in Weld Quay and landed a job – folding newspapers.
“We  started work at 11pm and finished at 5am. Fortunately, after three  weeks, I was recruited as a reporter,” he said, adding that he became a  sub-editor and editorial writer within two years.
Cheah quit in 1974 and left for Hong Kong after receiving an offer from the 
Hong Kong Standard. He quickly adapted to his new environment and went on to become a financial journalist with the 
Asian Wall Street Journal and later, the 
Far Eastern Economic Review.
Cheah subsequently joined an investment company and in 1993, co-founded 
Value Partners Limited with his business partner 
Yeh V-nee, a Columbia University graduate.
The  father of two said he would always appreciate Hong Kong for giving him  numerous opportunities but admitted to feeling homesick for Malaysia. “I  miss the good-natured people and the food.”
 Value Partners eyes Penang projects
By DAVID TAN  davidtan@thestar.com.my
GEORGE TOWN: 
Value Partners Ltd,  a Hong-Kong based investment company founded by former The Star  journalist Cheah Cheng Hye, is exploring investment opportunities in  tourism and health-related projects in Penang.
Cheah, the chairman of Value Partners, told StarBiz that Penang could do more to attract tourists from 
Southern China.
“There  exists a strong historical relationship between Southern China and  Penang, which can be tapped to boost tourist arrivals from China to  Penang.
 Cheah: ‘We are now exploring tourism and healthcare-related projects.’
 Cheah: ‘We are now exploring tourism and healthcare-related projects.’ “We are now exploring tourism and healthcare-related projects that can attract Southern China tourists to come over.
“These would be sizeable projects, as we would not be interested in small undertakings,” he said.
Founded  by Cheah in 1993, Value Partners manages about US$8bil worth of funds,  with investments in China, the Asia-Pacific, Japan and Australia.
Cheah, 57, a former student of Penang Free School, worked as a journalist for The Star in Penang from 1971-1974.
He was speaking at the investPenang one-day seminar jointly organised by investPenang and 
ECM Libra Financial Group Bhd.
Also present was Penang Chief 
Minister Lim Guan Eng who delivered the keynote address.
ECM Libra 
chairman Datuk Seri Kalimullah Hassan  said the seminar had attracted fund managers from India, the  Philippines and Hong Kong, among other countries, who managed funds  worth US$2bil (RM6.2bil) and above.
“They are exploring  investment (opportunities) in healthcare, business process outsourcing  (BPO), infrastructure, and tourism sectors.
“BPO (which) supports  the legal and medical care business has the potential to grow in  Penang, as the state has a pool of educated workforce to support BPO  enterprises,” he said.
The companies that took part in investPenang included 
Religare Enterprises Ltd,  an India-based financial services company with operations around the  globe; Alliance Global, which is involved in the food and beverage, real  estate, and quick service restaurants in the Philippines; and local  companies such as 
YTL Corp Bhd, 
Multi-Purpose Holdings Bhd and 
SP Setia Bhd
Gamble that paid off
By LIM AI LEE  sunday@thestar.com.my
He took a chance leaving one island for another to seek  his fortune but the dividends are paying off handsomely for Cheah Cheng  Hye, one of Asia’s top fund managers.WHEN he arrived at the  Hong Kong harbour on a cargo steamship 37 years ago, Cheah Cheng Hye  was almost broke, having scraped all his savings to pay for space to  sleep in the cargo compartment.He did not anticipate a long stay  – all he wanted was to work, save money and return home to Penang. But  the 20-year-old soon found a world of opportunities in the then British  colony.Today, Cheah, 57, is chairman and co-chief investment officer of Value Partners Limited,  an investment company he co-founded in Hong Kong that manages global  funds worth RM28.7bil. Last year, the company launched its Value Gold  ETF (exchange-traded fund), the first and only gold ETF backed by  physical gold bullion stored in Hong Kong.In an exclusive interview with Sunday Star,  Cheah talks about the turbulent global money market, growing up in old  George Town and his affinity for two islands – one where he was born and  the other where he now resides.Q: You have been dubbed the Warren Buffet of the East. How do you feel about the tag? A: It is actually not an appropriate tag. Warren Buffett is much, much bigger than me. Anyway, the opportunities and challenges we have here in Asia are so different.> Given the current global economic climate, what is your advice for fund investors? I  think global financial markets have entered a very turbulent and  difficult time. This difficulty may drag on for years. There is no easy  solution because if you put money in the bank on deposit, you suffer  from a negative real interest rate (i.e. inflation higher than the  deposit rate).My own solution is to have a highly diversified  investment portfolio that is, however, over-weighted in certain sectors  like China stocks, precious metals, energy, agriculture and companies  with major brands or franchises.>What made you decide to launch a gold ETF on the Hong Kong Stock Exchange? How is Value Gold ETF faring today?I’ve  been recommending gold and investing in it since the 1990s, because of  my fear that governments around the world would end up printing too much  money. After a year in operation, our gold ETF is now US$135mil  (RM430mil) in size.This is considered a huge success for a new  fund. Our clients are from all over the world. We think inflows from  clients in mainland China will grow significantly.> How did you get into hedge funds? Do you have sleepless nights worrying about whether your funds are performing?I was a financial journalist in Far East Economic Review and The Asian Wall Street Journal.  In the late 1980s, I was offered a research position in a stock  brokerage firm in Hong Kong and made a successful transition to  investment analyst through self-learning.Even during good times,  my job is extremely stressful and I’ve been doing meditation for many  years to reduce stress. I believe successful people must have a strong  commitment to being mentally and physically fit, otherwise they would  let down their clients and partners.In the near future, the  whole financial industry, including hedge funds, will face a difficult  period. But over the mid- to long-term, the better quality funds will  emerge stronger and bigger than now because there are lots of savings in  the world to be managed.It should be noted that people are less  willing to leave their savings as simple bank deposits and are actually  quite keen to try out high-performance investment products provided by  fund management companies as an alternative.> What do you hope to achieve?We hope to transform Value Partners Group  into a leading world-class asset management company. We don’t want  people to think that Asian firms will always occupy a lower position  than Western ones. Over the next 20 years, several world-class Asian  fund managers will emerge because of the superior growth in our region.> How do you maintain staff loyalty?Value  Partners has about 120 employees. During good years, we pay generous  bonuses but we try to keep our fixed overheads low. Basically, our  formula is to keep fixed salaries low and bonuses high. We find that  younger people like the formula, because they share the profits of the  business. In Hong Kong, we have a reputation for being a generous but  demanding employer. Our firm has a strong corporate culture.> What makes you successful?To  this day, I believe half my success is simply being in the right place  at the right time. I consider myself a beneficiary of the Asian Economic  Miracle and the opening of mainland China. Like everyone else, I make  professional mistakes now and then, but each time the remarkable  opportunities brought along by the two phenomena have allowed me to find  the resources to overcome my errors and start again.The other  half of being successful comes from several factors. I believe one has  to be diligent, humble and willing to learn. I sign my name “Learn”  rather than my actual name, so that I always remind myself to keep on  learning.> How has your past shaped your future?My  strong will to succeed is probably due to my poverty-stricken  childhood. When I look at pictures of myself taken in the 1960s and  early 1970s, I realise I was so skinny because we never had enough food  to eat.My father died of illness when I was 12 and from then  until I was 15, I sold pineapples seven days a week at my uncle’s store  at the Sia Boey Market (now closed) in Penang. During weekdays, I went  to the store after school finished at 1pm.Our family house was  sold after my father died and we lived in rented housing. The condition  was very bad, so I avoided staying at home unless I was sick. My family  had to keep moving because we couldn’t afford to pay the rent and faced  eviction constantly. Our longest stay was in the Carnarvon Street area  in old George Town. In the neighbourhood I lived in, drug addiction was a  very big problem, but fortunately I stayed away from drugs.When  I was in Form Three, my bicycle was stolen at the Penang Library. It  was a big disaster for me – the loss meant I could not go to school  which was a 45-minute ride away. Luckily, my uncle gave me an old  bicycle. Otherwise, I would have had to stop schooling.In those  days, modern medical care was a luxury that few could afford and people  relied on religious charms, herbal medicines and folk remedies, which  included eating dead cockroaches and drinking the urine of young boys.In  the 1967 “hartal” race riots in Penang, mobs armed with knives and  bamboo poles killed people passing through our streets, and I witnessed  those bloody scenes, which remain in my memory.> What was your childhood ambition?Find a job, which would allow me to sit in an office and avoid manual work. My mother wanted me to work as a chai hoo (Hokkien for clerk).>What was it like reporting in the days before computers, mobile phones and traffic jams?I joined The Star  (Penang) in December 1971 right after finishing my last (MCE) exam  paper. My first job, however, was not reporting but folding newspapers.  Fortunately after three weeks, I was offered a reporter’s job that paid  RM120 monthly.In the early 1970s, every reporter had to own a  motorcycle. Mine was a second-hand Honda S90, with a 90cc engine. Since I  was a crime reporter, I relied on monitoring the police radio and  various other means for news leads. A lot of initiative was required.  Almost half our stories were based on self-generated ideas.Within two years, I was promoted to sub-editor and editorial writer, so it became an office job. The Star’s office, originally in Weld Quay, Penang had moved to Pitt Street by the time I quit to leave for Hong Kong in August 1974.> What would you have done if you had not become a journalist?I  have never really done any long-term planning for my career  development. I just drifted from one situation to another, so I don’t  know what might be a possible outcome if I had done things differently. I  just responded to each opportunity as it came up.But I think if  I had had the opportunity to go to university, I would have ended up as  an academic. My biggest hobby is reading and when I was young, I was  very interested in politics and history. My interest in finance and  investment was non-existent. I didn’t even bother to open an account in a  bank until I lived in Hong Kong from 1974.> How would you compare Penang and Hong Kong? The  lifestyles are very different. In Penang, I am very comfortable in my  hometown. Unfortunately, there has been a shortage of good career  opportunities.Hong Kong’s efficiency and high-opportunity  environment suits me. I find Hong Kong people open-minded, with an  admirable “can do” spirit towards life.But I must admit,  sometimes I’m still homesick for Malaysia. I miss the easy-going and  good-natured friendliness of Malaysians and, of course, I think the food  in Malaysia is the best in the world.> Do you take time off for holidays?I’m a workaholic and I work seven days a week.>Is there anything else you wish for in life? I  believe that the most basic human right is the right to be free from  poverty. The fight against poverty deserves support from all of us. It  is very painful for me when I come across children deprived of shelter  and education because they come from poor families.