3 Powerful Skills You Must Have to Succeed in Sales

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by Sharon Michaels

A key to successfully sharing and selling a product, service or idea, is to ask questions and then listen quietly and carefully to the answers. Many of us try too hard to convince people to buy instead of discovering what our future customer or client really wants, needs and desires from us.

To succeed in sales remember these three listening and relationship building skills:

S – Sincerity – Listen without an agenda, it’s not about your needs.

E – Ethics – Don’t try to talk someone into something, listen to what they want.

A – Asking – Serve others by asking questions that will assist them in making a wise buying decision.



Building win-win relationships means remembering that it is not about what we want but what the other person wants. Here are three relationship building skills that when used regularly will have you increasing sales and creating satisfied loyal customers.

1. Listening sincerely and without an agenda. The buying process is not about you and your wants and needs, it is about the customer. Too many of us come to the sales table with our own agenda. We are sometimes too busy thinking about quotas, promotions and commissions. It’s not about us, it’s about the wants, needs and expectations of the prospective buyer.

A sales person with an agenda tends to push too hard and often doesn’t listen well. Leave your agenda at home. Sincerely focus on your customer and how your product can best serve their hopes, dreams and goals. Zig Ziglar said it best, “You can have everything in life that you want if you just give enough other people what they want.”

2. Don’t talk someone into something, allow them to make their own buying decision. Doing what is right for everyone involved is the ethical thing to do. I’m reminded of a phrase from Dale Carnegie’s book, How To Win Friends and Influence People, “A man convinced against his will is of the same opinion still.”

Your role in the sales process is to present your product in a clear, concise and truthful manner—with integrity. The best customer is the customer who can make an educated decision based on what is best for them. A loyal customer is an educated customer. You are not in the convincing business, you are in the sharing business. Your job is to ethically offer the product, service or idea, explain the benefits and answer questions. Your customer or client will then make a buying decision based on the information they’ve been given. Making the sale is about asking questions, answering questions and building a trustworthy win-win relationship.

3. You can serve your client/customer best by finding out what they want, need and expect from what you are offering. Sometimes, we are so excited to share everything we know about what we’re offering that we forget it is about your potential customer’s expectations. What is important to you may not be important to them.

I’m reminded of a story: A young mother just starting out with a large network marketing company was excited and eager to share her business with other stay-at-home mothers. She was having coffee with a potential recruit as their children played near by. The young mother was eagerly showing her products and explaining the business potential. She went on and on about how she could stay home with her children and didn’t have to leave the house to conduct business.

The mother who was listening seemed to suddenly turn off her interest and attention. When our eager young network marketing mother asked her friend to join her in the business, the friend replied with a resounding, “No,” The business-building mother was shocked and saddened, “Why?” she asked. “Because,” her friend said, “I want to be able to do something that allows me to get out of the house and socialize with other adults.”

Moral of the story: Ask questions and listen. Don’t assume that what is important to you is important to your future customers.

Successful selling isn’t about what you want, it is about how can you best serve the needs of your customers and clients. Coming from a sincere place of service, will help increase sales and develop loyal client and referral base.

Keeping the three elements of SEA (Sincerity, Ethics, Asking) in mind, you can easily and effortlessly find new customers and clients who will want to do business with you now and in the future. Selling your service, product or idea is about doing the right thing for everyone involved – it is about building win-win relationships.


Sharon Michaels is a business coach and the author of How to Give Yourself the Power to Succeed. She produces and hosts the weekly radio show, Women Enjoying Success and the blog Power to Succeed. Check out her weekly Ezine, Unlimited Success for Women. 

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A neighbour underestimated

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Ceritalah by KARIM RASLAN

The buoyant statistics coming out of East Kalimantan underline the extent to which the once-poor neighbour has eclipsed Sabah. And until Sabahans can exorcise their ghosts, Indonesia will remain an untapped mirage.
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WE are living in an age of tremendous financial turmoil. Currency and equity market gyrations have dramatically altered relations between nations and entire regions. Indeed, the decline of US and European competitiveness and the attendant acceleration of Chinese wealth have been the most note-worthy developments.

What is less well-documented is the fact that these trends have also led to significant changes within South-East Asia with China’s (and India’s) hunger for natural resources driving prices ever higher.
This is most apparent on the island of Borneo.

In 2010, the GDP per capita in Sabah was RM8,450. By way of comparison, the GDP per capita in the neighbouring Indonesian province of East Kalimantan (or Kaltim) was over US$4,000 (RM12,000).



While the Kaltim statistics are inflated by skyrocketing coal, as well as oil and gas prices, the reality shows a marked increase in living standards for the province’s 3.2 million people.

In fact, Kaltim’s booming economy is also contributing to Sabah’s shortage of labour for the plantation sector.

Meanwhile, decentralisation initiatives (dubbed regional autonomy) meant that a greater proportion of the natural resource bounty was being retained locally.

Kaltim is Indonesia’s largest producer of both coal and oil/gas. At the same time there are plans to increase palm oil planting to well over 1.5 million hectares.

Balikpapan – the premier commercial hub with a population over 600,000 – is also a major transport and services hub.

The city’s Sepinggan airport (with over five million passengers a year) is Indonesia’s fourth busiest.

The buoyant statistics coming out of Kaltim underline the extent to which the once-poor neighbour has eclipsed Sabah and indeed Malaysia.

This is all the more ironic given the fact that for many decades Sabahans have felt imperilled by what they’ve perceived as waves of “desperately poor” Indonesians and Filipinos pressing at their borders.

Indeed, the control (or lack of it) of migrant workers has been an enormously controversial issue in Kota Kinabalu.

Sabah’s exponential population growth – most notably in the 1980s when naturalisation policies (covert or otherwise) were at their most pronounced – witnessed a dramatic increase from 929,992 in 1980 to 1,734,685 in 1990.

Indeed, it is arguable that Sabahans have been traumatised by the massive influx of illegals.

The state’s indigenous communities have seen their demographic and political leadership whittled away.
Unsurprisingly, they are deeply suspicious of Indonesians and Filipinos.

All this has made it difficult for Sabah to leverage Indonesia’s current prosperity despite the state’s strategic location.

Sabah has very poor connectivity with Kaltim, so much so that even the lengthy land border lacks formal road crossings.

Still, Indonesians – including Awang Faroek, Kaltim’s Governor – are lobbying hard for a link at Serudong along the Tawau/Kota Kinabalu road.

In the absence of an overland crossing, hundreds of thousands of Indonesian workers in Sabah have been forced to travel by ferry through Tawau’s meagre and unimpressive port facilities.

By way of comparison, the Entikong crossing between Sarawak and West Kalimantan has become a major thoroughfare with countless buses plying the route linking Pontianak and Kuching.

Moreover, it is estimated that some 3,000 Indonesian students are currently studying in Kuching’s many private educational institutions.

At the same time, direct flights (on local carrier, Kalstar) linking the two cities have further enhanced connectivity and opportunities for businessmen on both sides of the border.

Kota Kinabalu and Balikpapan are like step-sisters. A journey between the two cities requires an awkward and time-consuming detour through either Kuala Lumpur, Singapore or Jakarta.

The alternative is the nerve-wracking ferry from Tawau to either Nunukan or Tarakan ... neither of which are particularly attractive for tourists or business travellers.

But Kota Kinabalu remains a superb destination.

With its waterfront lifestyle, schools, hospitals and international flights, the city is poised to become a popular hub for Indonesians – from as far away as Banjarmasin, Makassar, Samarinda and Manado.

It is worth noting that all four cities are beneficiaries of the natural resources boom and growing faster than the national average.

Indeed, other Malaysian cities such as Penang and Malacca have become adept at tapping the Indonesian demand for healthcare, education, housing and retail.

It remains to be seen whether the socio-political trauma of past decades could be overcome to allow Sabah to maximise these opportunities.

However, thankfully, some of Sabah’s leaders are beginning to recognise their neighbour’s vast potential.

Flamboyant former chief minister Datuk Harris Salleh has been a major promoter of the cross-Borneo linkages.

Last year, he undertook a highly publicised tour across Indonesian Kalimantan.

Similar sentiments are raised by Sabah Economic Development and Investment Authority CEO Yaakub Johari who confidently said: “History aside, we see Sabah acting as a conduit between an expanding Indonesia and the dynamic Northeast Asian markets.

“Enhanced connectivity whether by land, air or sea is a must.”

Until Sabah and Sabahans can exorcise their ghosts, Indonesia will remain an untapped mirage.

Malaysian Election Reform: a panel for free and fair polls

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A panel for free and fair polls

Comment by BARADAN KUPPUSAMY

 For the select committee on electoral reform to be successful, there is a need for all parties to put aside partisan politics and work for what matters most – the best interest of the rakyat.

PAKATAN Rakyat should give a chance for the Parliamentary Select Committee to be formed and do its job of investigating and suggesting changes to the country’s electoral system.

As it is, their MPs have issued numerous statements ranging from outright boycott of the select committee to agreeing to participate but on their own terms.

They want Pakatan leader Datuk Seri Anwar Ibrahim to head the panel, increase the number of Pakatan panel members from the current three or, alternatively, not to give independent MPs a place in the committee.

They also want the assurance that Prime Minister Datuk Seri Najib Tun Razak will not call for a general election before a full, complete report of the panel is published and the recommendations implemented.
 
Najib has said the reforms could be divided into immediate reforms and long term ones; immediate reforms could be implemented before the next general election.

But he has rejected outright the idea of reform first and a general election later, saying the Government reserves the right to call for a general election at any time.
 
Pakatan Rakyat is due to make known its stand on the matter soon, according to PAS deputy president Mohamed Sabu.

While Pakatan Rakyat decides, Parliament is set to debate a motion on the formation of the select committee on Oct 3, which will also include its terms of reference and possibly the members of the committee.

A parliamentary select committee, as the name suggests, is a committee of the House and tasked to deliberate on matters of concern; in this case, on election and the electoral process and submit a report to Parliament and make recommendations which can lead to changes in the relevant laws.

Select committee members must be MPs and exercise all the powers of Parliament to make inquiries, inspect documents, call experts witnesses and go on road shows around the country for evidence gathering.



They must act in a non-partisan manner as Parliament is supposed to be – that is, to act in the best interest of the rakyat.

That is why a select committee is headed by a minister of the Government of the day which has a majority in the House.

It is the Government that decides that the election system needs reforming and carries out the task of forming the select committee.

It is inappropriate for Pakatan Rakyat to demand that it head the select committee because it is the Government’s right to reserve that position for itself.

This means Anwar cannot be head of the select committee but he can be a member of the panel, if he so chooses.

Besides, such a committee has no place for an NGO leader or a civilian because parliamentary convention allows only MPs to be members of the committee.

But they can be called as experts witnesses to aid the committee in carrying out its duties which, hopefully, is the manner in which Bersih leaders will be engaged.

The Government’s right of way also includes having a majority in the select committee but that majority should be proportionate to its membership in Parliament.

Giving Pakatan Rakyat parties three places in the committee is also fair when the Government only reserves for itself five places, which is quite proportionate to the respective representation of Parlia­ment.

The only issue that Pakatan Rakyat can raise is the allocation of one place to the nine independent MPs who act as a bloc in Parlia­ment.

The independents are not true independents but former PKR MPs who defected and now stand with the Government on any issue in Parliament.

Giving them a place seems unjustified but they, too, might have a cause to present.

The nearest thing we have had to a successful select committee, in recent times, was the 2004 select committee on the Penal Code and Criminal Procedure Code that was headed by Datuk Seri Radzi Sheikh Ahmad.

It heard expert witnesses and made numerous recommendations.

This eventually led to amendments to both codes in 2006 that helped to strengthen the fundamental liberties of arrested persons, among other changes.

This current committee will also see changes to the election rules and process if given a chance to be formed and conduct its work.

Therefore, it is incumbent on the Pakatan Rakyat MPs to set aside partisan politics and work together to ensure that the people get what want – a free and fair election.