Datuk Dr Ang Bon Beng of Nissan Tan Chong Motor

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Up close and personal with Datuk Dr Ang Bon Beng

By EUGENE MAHALINGAM eugenicz@thestar.com.my

Tan Chong Motor Holdings Bhd's principal activities consist of investment holding and the provision of management services to companies in the Group that main ...

 

IT may come as a bit of a surprise when Datuk Dr Ang Bon Beng, executive director of Edaran Tan Chong Motor Sdn Bhd (ETCM), a local distributor of Nissan cars, says he was never a man with big dreams.

What's harder to believe is that Ang, who is one of the most well-known and respected people in the local automotive industry today, used to earn a living driving taxis and lorries.

“I never had big dreams. (But) I had small yet realistic ones,” he says modestly. “Big visions come from small dreams,” Ang adds.

The eldest of 10 children, Ang was born in 1949 in Kepala Batas, Penang, to a taxi driver father and homemaker mother. Life back then was about living day to day and making ends meet; sometimes living off just biscuits and water.

After completing his Form Five education, Ang had no choice but to start working, as his parents could not afford to finance his education any further. To help support the family, Ang started driving his father's taxi to earn a living.

 

BIO

BORN: March 17, 1949
PERSONAL: Married with four children and two grandchildren
HIGHEST QUALIFICATION: PhD in business administration, University of Honolulu (Hawaii), USA
CAREER: Executive director for Edaran Tan Chong Motor Sdn Bhd and sits on the board of various subsidiaries of Tan Chong Motor Group
FAVOURITE FOOD: Char kuey teow with duck egg and loh mee with vinegar
FAVOURITE PLACE: Kepala Batas, my hometown
HOBBY: Listening to Buddhist music
PHILOSOPHY: Believe, commit, do and deliver
INSPIRATION: My father for instilling the right values in me; Tan Sri Tan Yuet Foh (the company's late foun der) for motivating me in pursuing career advancement; and Datuk Tan Heng Chew for grooming and preparing me for the cor porate world

“My father drove in the day and I would take over in the nights. It was tough. You would hope to make at least RM10 a day, but sometimes you can't even reach that.

“Sometimes, the taxi would break down and the repairs would cost RM20 or RM30. On certain days, if you are unlucky, you get stopped by the police and the passenger you're carrying is forced to get off and you don't get paid,” Ang reminisces.

In 1970, after several odd jobs, a friend approached Ang for a salesman job with the Tan Chong Motor Group. At the time, the company was expanding its presence in Penang. In the hopes of earning a better living for himself and his family, he took the job.



Despite knowing next to nothing about selling cars, Ang knew he had found his calling.

“After going through so much of hardship in life, selling cars wasn't hard. I persevered in taking on the challenges that Tan Chong had set out for me to do. I was motivated to push myself further each time I achieved my sales target.”

Ang was promoted to sales manager in 1981. The following year, he was posted to Sarawak and appointed Kuching branch manager. In 1989, he was made northern states manager, overseeing branches and dealers within Penang and Kedah.

Ang was eventually made sales director in 2001, and in the following year, he was appointed executive director for ETCM a post he still holds today. Ang also sits on the board of various subsidiaries of the Tan Chong Group.

The driven man

With over 40 years of experience under his belt, Ang is arguably one of the longest serving individuals to be involved in the automotive industry in the country.

Not many can lay claim to starting off from the front-lines of the automotive business and making it all the way to the top within the same organisation.

 

Humble beginnings: Dr Ang with his first car in his younger days.

Under Ang's helm, the Tan Chong Group has survived three recessions

 During the global financial crisis in 2009, while other car companies were struggling to manage inventories and pushing sales, Ang practised an internal safeguard strategy, or vision statement, called “Control the free-fall.”

The strategy was to drive his workforce to work harder in the downturn (than they usually would in good times) or risk spiralling down in terms of sales.

That vision statement worked well for the company despite a fall of 2% in total industry volume, Nissan sales in 2009 increased to 29,683 units from 28,313 units in 2008, which was a 5% increase.

 
 http://www.nissan.com.my/http://www.nissan.com.my/images/common/allvehicles.gif

This year, ETCM and other Japanese makes are facing a new kind of challenge production disruption as a result of the earthquake that hit Japan in March. On top of this, the recently amended Hire-Purchase Act 1967 (HPA) that took effect on June 15 is also causing a slowdown in vehicle registrations for all car companies.

“To drive my workforce and to safeguard against any impact, we are applying a vision statement called 55%-45%. I tell my team that if they feel they have put 100% into something, it is only 55% and there is still (a potential of) 45% more to go,” says Ang.

Ang says the strategy for this year is to still be able to continue growing market share within the local automotive industry.

“You constantly need to move forward and be able to expand your business. It's what the shareholders demand.”

Ang says one of the most important recipes for success is having the ability to adapt to changes around you.

“The market is constantly evolving and you have to keep up with the pace of the dynamics, and as a chief (of the company), you need to set a good example to your people. If you don't equip yourself with the latest strategies or knowledge, you'll be squeezed out by your competitors.”

Ang says he makes it a point to communicate with the sales advisors, all 700 of them, on the importance of staying ahead and being able to adapt to the changes, especially in times of challenges.

He reminisces about the time when Nissan Motor Co Ltd president and chief executive officer Carlos Ghosn visited Malaysia in 2008.

Ghosn had limited time here and with 20 minutes to spare, Ghosn wanted to visit ETCM's Serendah (Rawang) manufacturing plant, which is nearly an hour's drive from Kuala Lumpur!

“When our people were told that they had to find a way to transport him (Ghosn) to Serendah in 20 minutes, they thought it was crazy. The only way to do it is to fly him there by helicopter. “So we did just that we flew him by helicopter.”

The moral of the story? Be prepared for change at any given time, says Ang.

“I always talk to my people on the importance of change in a rapidly changing environment. It's demanded of them if they want to survive.”

At 62, Ang, who has a PhD in business administration and master's degree in law, seems to show no signs of slowing down. Despite the qualifications that he already has, Ang is considering pursuing a masters degree in psychology.

“Having the (working) experience is one thing but (having the) academic qualification is also important,” he says, adding that pursuing a masters degree in law helped him understand legal documents and terminology associated with the automotive industry better.

“It (academic qualification) is an important asset that helps to improve my performance in this company,” Ang says.

Ang's constant pursuit of knowledge and self improvement are traits he has inculcated in his children. He is quick to admit, however, that despite being able to provide a privileged life for his family today, in no way are his children having it easy.

“They say I'm a tough father,” Ang enthuses, adding that when he looks back at his career, he considers joining Tan Chong and marrying the right woman the best decisions he's ever made.

“In pursuing a career, you need a lot of support from your family. My wife has always supported me all the way. I'm still faithful to her,” he says with a laugh.

Ang, who has been married for nearly 40 years, has four children. Sadly, his youngest son passed away in a car crash in 2009.

As the chairman of the Penang State Social Welfare Council of 20 years, Ang spends time with the senior citizens at the old folks home in Bukit Mertajam whenever he can.

“It gives me satisfaction to be able to improve the lives of others. Their most common lament is that they wish they could turn back the clock, so that they won't repeat the mistakes of their past and be where they are today.”

Ang says he often shares his experiences (at the welfare home) with members of his staff.

“I tell my people that they should always make the best use of their time and not waste it doing unproductive things.”

That message is in fact a philosophy that was passed down to Ang by whom he considers his greatest mentor his father.

“My father always told me that if you keep walking, you will reach your destination. Along the way, it may rain and someone (or something) might get in your way and end up slowing you down.

“It might take you a little longer, but as long as you keep on walking, you will reach your destination. Eventually, you'll be there.”

Related Articles: Nissan’s Ghosn is highest paid exec at a Japanese firm Jun 29 Nissan CEO's $12M pay gets shareholder scrutiny Jun 29 Japan factory output gains for second month US auto sales cooled in May due to shortages   Nissan Leaf earns top crash safety rating By Peter Valdes-Dapena  The Nissan Leaf earned a top 5-star rating from the National Highway Traffic Adminstration and a Top Safety Pick Award from the Insurance Insitute for Highway Safety. NEW YORK (CNNMoney) -- The Nissan Leaf earned a top five-star rating in the federal government's new, tougher crash test rating system. Under the National Highway Traffic Safety Administration's new rating system, all vehicles are given a single rating of one to five stars based on their scores in seperate front and side impact tests as well as resistance to rollovers. The Leaf earned four stars for occupant protection in front-end crashes, five stars for side crash protection and four stars for resistance to rolling over, resulting in the overall five-star score. The Leaf is an electrically powered plug-in car. It can go about 70 miles on a charge, according to EPA estimates. NHTSA used updated crash test regimen, introduced last year, which includes a new side crash test in which vehicles slide diagonally into a pole, mimicking a car skidding into a light post or tree. General Motors' Chevrolet Volt also recently earned a five-star NHTSA safety rating. Safest fuel-efficient cars The Volt and the Nissan (NSANY) Leaf electric car were both recently given Top Safety Pick Awards by the privately funded Insurance Institute for Highway Safety. The Institute, which is financed by auto insurers, conducts a different set of crash tests from those conducted by the government. To earn a Top Safety Pick Award, a vehicle must earn top scores in all of the Institute's tests.

Would Malaysians learn lessons from Bersih 2.0 rally?

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Lessons to be learnt for all

By SHAHANAAZ HABIB sunday@thestar.com.my

If Bersih's true intentions were for electoral reforms, it would have been better for it to engage both Barisan and Pakatan than take to the streets.

AT a mamak stall behind Hotel Midah opposite Merdeka Stadium, police and FRU teams deployed in the area took turns having a hearty breakfast of roti canai and teh tarik.

It was only 8am and they were in good spirits.

Others sealed off the road to the stadium with razor wire and blocked off a number of roads to prevent Bersih 2.0 protesters from converging.

This was also the scene at a number of areas encircling the city.

The Police and FRU were on full alert around Central Market, Masjid Jamek, Dataran Merdeka, the National Mosque, Sogo, and Petaling Street, among other spots.

They even searched the bags of some commuters getting off at the Masjid Jamek LRT station and took away those whom they suspected of being protesters.

At that time it seemed like the heart of the city been successfully cordoned off and protesters would not be able to get anywhere close.

Shops were shuttered and only a few people seemed to be walking about.

At 11am, even Perlis PAS commissioner (and former PKR secretary-general) Mohd Anuar Tahir, who had come from Perlis to join the protest, didn’t seem so sure how far it could go because of the heavy police presence and road blocks.

Standing inconspicuously outside a 7-11 outlet along Jalan Tuanku Abdul Rahman, a short distance from Masjid Jamek, Anuar watched police as they combed the area for Bersih protesters.

“Even if we don’t reach Merdeka Stadium, I think the protest is already successful. The way they (the police) have shut down the city shows they are afraid. And the publicity given to us has been so huge.

“Even the Agong, by meeting Bersih, has given great recognition to us,” he said before moving away.
Bersih is demanding electoral reforms for free and fair elections.

The Government, though, has accused Bersih of ulterior motives, saying it is trying to topple the elected Barisan Nasional government through street demonstrations and unlawful means – something which Bersih denies.

The government has also outlawed Bersih and the yellow Bersih T-shirts.

Home Minister Datuk Seri Hishammuddin Hussein has also said that even though the Agong met with Bersih 2.0 leaders, the movement remains illegal and outlawed, and told people to stay away from the protest or risk being detained.

And yesterday, it appeared that tens of thousands were still willing to take the risk.

At about 12.45pm – despite the city lock-down and stringent checks – groups of protesters managed to converge and march.

Suddenly, people showed up from all corners and their numbers grew very quickly.

One of the first groups marched near Central Market to Leboh Pasar Besar towards Dataran Merdeka where the FRU team and its trucks were waiting.



After ringing the bell and giving protesters three warnings to disperse immediately, the FRU then fired tear gas into the crowd, forcing protesters to scramble and take cover.

But all this did was to make the protesters move away and regroup elsewhere.

One group headed towards Merdeka Stadium while another was in Petaling Street and heading towards Central Market chanting “Reformasi” and “Bersih, Bersih” before tear gas forced them again to disperse.

A particularly boisterous group, some in Bersih T-shirts, some carrying yellow balloons and yellow flowers, marched to Jalan Pudu near Puduraya and again their numbers quickly grew.

Again the police fired rounds of tear gas to disperse the group. Some ran into a restaurant to wash their stinging eyes and to seek shelter.

The rain didn’t stop the protesters either. They continued to regroup, and more tear gas was fired.
Some protesters even caught the tear gas canisters and flung them back at the police.

“I was caught in between,” said a policeman whose eyes were red from the tear gas.

At one point, PKR leader and Subang MP R. Sivarasa together with Perak DAP leader Ngeh Koo Ham, who both wore Bersih T-shirts, came forward to negotiate with the police. They asked that the protesters be allowed to march a short distance along Jalan Pudu towards Jalan Sultan.

“We have no intention of fighting with the police. We will be disciplined and just walk a short distance,” he said, as the police seemed to agree.

But a short while later, as Sivarasa and Ngeh led the protesters, the police detained the two.

A number of opposition leaders and Bersih 1.0 leaders were also picked up. Some, including Bersih chairman Datuk S. Ambiga, were detained but all were later released.

As Sivarasa was being led away, he said that as far he was concerned, Bersih 2.0 had achieved far more than it had hoped for.

For Sabah Barisan Nasional secretary Datuk Abdul Rahman Dahalan, Bersih 2.0 has clearly been hijacked by Pakatan Rakyat.

“If I were Ambiga, I wouldn’t go near (Opposition leader) (Datuk Seri) Anwar Ibrahim. But here, you have Ambiga and Anwar having joint press conferences.

“And the protesters were shouting ‘Reformasi’ instead of ‘Bersih’,” he said in reference to the “Reformasi” chant by protesters when Anwar was sacked as deputy Prime Minister and deputy Umno president.

Rahman said he personally agrees with some of the electoral reforms that Bersih 2.0 has been seeking, including fairer coverage in the mainstream media, but he wishes things had been done differently.

He believes if Ambiga had gone on her own strength as the former Bar Council chairman to seek for electoral reforms and distanced herself from “elements of politics” including Anwar and PAS deputy president Mohamad Sabu, she might have even received support from Barisan Nasional.

“Ambiga might have a good cause but I am a bit upset with the way she is going about it. She doesn’t even try to engage the Barisan Nasional Backbenchers Club (BNBBC),” he said.

If the intention was for electoral reforms, he said, then Ambiga should have engaged both Barisan and Pakatan while remaining impartial.

“She could have approached us and talked it over coffee. Have they (Bersih 2.0) tried to convince BNBBC? I agree that there are certain things that can be improved in the elections. For this, they (Bersih) should play it right (and engage all),” he said.

He also said that asking for “free and fair” elections is also too provocative because it suggests that the Government in power is illegitimate.

“You call them illegitimate and expect pleasantries?”

He added that Bersih 2.0 also should not have abandoned talks with the Election Commission.

Rahman, who is Kota Belud MP, also stressed that in the three years he has been in Parliament, Pakatan MPs have never once attempted to seek to amend the Election Act to improve the system.

As for yesterday’s Bersih rally, Rahman said he is confused as to whether it was for electoral reforms or the right to assemble. There are lessons learnt too for Barisan.

Rahman said he is disappointed with the Election Commission (SPR) for not being able to answer allegations made against it in a way that the ordinary people would understand.

He is also disappointed with interviews on TV1, TV2 and TV3 where they do not address probing questions to the SPR chairman, he added.

“I was cringing when I heard the interview. The host is playing a pro-government stance and putting people off by not asking hard questions.”

He also said SPR needs a good spokesman to answer questions about the elections that have been raised by the opposition.

Be it on the streets, programmes, projects or the ballot boxes, both Barisan and Pakatan will continue to fight for the hearts and minds of Malaysians.

The decision will probably be known only in the next general election.

Bersih 2.0 Winners or Losers? Time to move on!

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No winners, just losers

ON THE BEAT WITH WONG CHUN WAI

IT’S becoming tiring for many Malaysians. We are talking about our politicians and supporters regardless of their political affiliations.

Take, for example, the organisers of Bersih 2.0. They need to realise that not all Malaysians are their fans. Not all share their beliefs and decision to stage a rally in Kuala Lumpur.

Their supporters have the right to argue and convince others that it is their constitutional right to protest but, again, do not expect everyone to share their enthusiasm.

When jazz singer Datuk Sheila Majid tweeted: “I am disappointed with all political parties, NGOs and Bersih. There are better ways to approach,” she immediately received a nasty rebuke from a PKR activist who shot her down, saying he used to respect her. She probably lost a fan because of her tweet.

There are enough people who would like to tell them that their protest was illegal and that they should know this is basic law.

Protesters should know better that when you attend a demonstration, it is not going to be a picnic. One should expect to be arrested and hauled into a Black Maria, so let’s not kid ourselves into believing that the cops would give them a red carpet welcome.

Certainly, only a politically naive person, or someone in self-denial, would believe that Datuk S. Ambiga was acting on her own.

Yes, of course, it was not politically motivated. The opposition politicians just happened to be there. Yes, they just bumped into each other at KL Hilton.

In the case of the government, many are also shaking their heads at the authorities’ sledgehammer treatment of Bersih 2.0.

Just weeks ago, not many Malaysians knew who Ambiga was. Thanks to the over-excitement of the authorities, she has become an icon overnight.

And don’t blame Malaysians for being cynical over the claims that communist elements were involved in the rally. More so when those dreamer socialists were said to have T-shirts bearing the names of dead Commie leaders.



Suddenly, Che Guevera, whom many teenagers at Pertama Complex had all this while thought was Bob Marley, was declared dangerous and subversive.

Then there was the obsession with the colour yellow. By the way, there were enough Malaysians who actually believed the Digi Man was arrested by the police, although the e-mailed picture was doctored.

But it was a funny spoof, and I wish there were enough Malaysians with a sense of humour to laugh at the fat yellow man.

Arresting people who wear yellow T-shirts with the word “Bersih” is not going to help the government win votes. Something is wrong with us if we believe revolutions can be launched by wearing yellow T-shirts with the word “Bersih”.

One need not be a rocket scientist to know the political backlash of such an action, even though there may be good security measures.

And the police, trying too hard to be friendly, put on its Facebook pictures of those detained being served with a buffet meal. There were round tables covered with tablecloth. Not bad at all, man!

No wonder there are many people who think a protest in KL is really a stroll on a weekend.

And then there was Perkasa’s Datuk Ibrahim Ali. The man is really comical. After driving enough people into a frenzy with his racist tirade, he decided to stay home. At one point, he claimed he could mobilise 15,000 people. As a face-saving gesture, he declared he would take “a stroll” at Tasik Titiwangsa. It must have been a pretty long stroll. He was probably walking around in circles.

And we can assume everyone would declare themselves winners. Bersih 2.0 will say that they managed to stage a protest despite the police locking down the city.

The authorities, too, will say that they won this round by claiming that the Bersih 2.0 crowd wasn’t as massive as they had expected.

Ibrahim Ali could also declare himself a winner as he could have successfully earned a place in the Malaysian Book of Records for taking the most number of strolls at Tasik Titiwangsa.

Umno Youth’s Patriots can also claim to be winners despite walking barely 200m before being tear-gassed and arrested.

There was another record – Anwar could still post a tweet at 4.40pm that says “undergoing CT scan for injury. Wishing #Bersih all the best.”

How he could take his mobile phone into a CT scan machine is a wonder. The Opposition leader had purportedly fallen during the protest.

Either Malaysians must be very bad in Maths or they are very good at exaggerating. The police said there were only 5,000 protesters whereas Datuk A. Samad Said said 50,000 while the pro-opposition Malaysia Chronicle news portal claimed 100,000 people.

The silat exponents turned out to be a lot of hot air in the end.

The biggest losers were the public who got stuck in horrendous traffic jams. Businesses can count their losses, vendors could not distribute their newspapers, commuters found at least eight LRT stations shut, the city’s cabbies had to stay at home and, worse, terrified city dwellers had to stock up on food unnecessarily.

And taxpayers must certainly be wondering why their money is being spent on bringing so many cops into the city – and serving a buffet meal to law-breakers at Pulapol – when they should be busy catching criminals.

It must be brought to mind that not everyone who supports Bersih 2.0 are pro-opposition. Many middle class urban voters are unhappy about many issues and it won’t hurt the government to listen to them. Don’t give up on them so they won’t give up on the government. Some concerns are legitimate ones that need fixing.

Likewise, Pakatan Rakyat should not misread today’s rally as an endorsement of the Opposition.

The game is over, time for everybody to move on!

THE STAR SAYS . . .

EVERYBODY seems to have achieved what they wanted over yesterday's Bersih 2.0 rally in Kuala Lumpur.

The demonstrators had no access to any particular venue, so they gathered anyway en route.
And so they declared the rally a success.

The police had also imposed a 22-hour lockdown of the city.  They, too, declared the day a success.

The Federal Government had observed the minimal participation of the public and declared yesterday a success too.

There seems to be no rancour or bitter recriminations.

Since everybody appears to have got what they wanted, perhaps the country as a whole can now move on.



Although 1,667 protesters were detained, all were released last night.

Many who had taken to the streets may well have been committed to the cause of a clean election.

Then there are the political players who would relish any opportunity to make the nation's political incumbents look bad.

After much haranguing over the protest venue, the legitimacy of the protest and even the legal status of the Bersih group itself, the logistics of the protest came to eclipse its purpose.

The organisers' efforts in internationalising the protest by getting supporters abroad to hold simultaneous demonstrations worked, at least as an international news item.

News reports were filed and foreign commentators weighed in.

So, regardless of whether protest organisers succeeded in assembling exactly where they wanted, they got all the publicity they wished.

And yet the underlying question remains: was there no better way of putting across the message, cause or demand for a clean general election?

Whether or not a street demonstration should be the last resort for aggrieved parties, it should seldom, if ever, be the first.

The Yang di-Pertuan Agong had advised rally organisers against a street protest, and the Prime Minister had approved in principle a stadium rally.

But had the organisers tried to hold a top-level dialogue with Government leaders to press their case?

If every complaint made one or the other party take to the streets, bringing a city to a standstill, people would not be getting much work done.

Demonstrators would also not be making many friends, let alone winning supporters.

There should be a better way, but we can know only if we try.