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Wednesday, May 11, 2011

Asian economies recalibrate to address inequality






ASIA should have a smile on its face. The region's economy is displaying resilience in the teeth of a structural rise in oil and commodity prices. Overheating is a greater threat than a swoon in growth.

Yet the tone of some officials' recent comments has been strikingly cautious, reflecting an awareness that Asia has failed to seize the chance during the past decade of strength to address long-standing vulnerabilities.

Asia is still hopelessly dependent on final demand from rich countries. Investment, the seed corn of growth, remains far below levels scaled before the 1997-98 financial crisis, except in China and India.
Cross-border financial and monetary linkages are puny. Infrastructure, the sinews of every economy, is patchy. Asia generates less electricity than Latin America and has proportionately fewer phone connections.

So far, so familiar.

But policy makers are drawing increasing attention to another shortcoming of Asia's export-oriented growth model: inequality.

Disquiet over a widening gap between the haves and the have-nots was a factor in Singapore's election on Saturday, which ended in gains for the opposition.

And the urban-rural fault line running through Thai politics is in good part a rich-poor divide.

“There has been a significant increase in attention to inequality globally, and particularly in Asia,” said Xiaoqing Yu, the World Bank's lead economist for social protection in East Asia and the Pacific.

“Countries realise that inequality is contributing to social tensions and lost opportunities,” Yu said.
“Global events in recent months point to that,” she added, alluding to turmoil in the Middle East.

Even the International Monetary Fund, synonymous with stony-hearted austerity, has taken to stressing that “inclusive” growth is critical to the credibility of market-oriented reform and long-term development.

Inequality, up to a point, helps drive efficiency. But excessive inequality holds people back and stifles consumption. People cannot be expected to spend freely if they have precarious, low-paying jobs and scant social protection.



“It's really important for the region to continue to target more inclusive growth,” Anoop Singh, director of the IMF's Asia-Pacific department, said recently in Hong Kong. “It would not only reinforce stability, it would also help facilitate the rebalancing that Asia needs toward domestic demand and against simply an export-led model over the medium term.”

China is the best-known illustration of the economic and income imbalances spawned by such a model. Living standards on the seaboard, where export industries are concentrated, are many times as high as in the interior.

But South Korea is also counting the cost of a political economy geared toward supporting exporters at the expense of consumers and domestic service providers, according to Kwon Young Sun, an economist at Nomura.

The Korean economy recovered strongly from the 2008 global financial crisis, thanks to a largely undervalued won, huge fiscal stimulus and lower interest rates.

The ensuing increase in inflation and domestic debt penalised wage earners, while corporate profits rose as a share of national income.

The resulting widening in income inequality was one reason why the governing Grand National Party fared poorly in by-elections held on April 27, Kwon wrote in a report.

He said he expected the government to tweak policy in response, favouring consumers, smaller companies and lower-income families, rather than producers, big companies and rich families.

Other governments across Asia are also reacting. China is increasing health and welfare spending, while Hong Kong has just introduced a minimum wage. The Philippines is experimenting with a conditional cash transfer programme to help the poorest.

Yu of the World Bank said the 2008 crisis had brought home the need for a degree of social protection in a region where the umbrella of the extended family had largely substituted for public welfare.

“Even governments that traditionally have not put a lot of emphasis on poverty, inequality and protection now realise that they need some kind of mechanism, even if it's modest, to cope with a shock,” she said.
Of course, it will take more than a social safety net to temper inequality. As technological progress puts an ever-growing premium on skills, poorly educated workers are falling behind.

Here, the task for governments was to ensure a more level playing field by investing in skills development, Yu said, adding that Singapore, Australia and South Korea were showing the way.

In the grander scheme of things, nurturing a more equal, better-educated society will be critical if Asia is to avoid falling into the middle-income trap. This is when per capita incomes stall because countries fail to graduate from a reliance on resources and cheap labour to growth based on innovation and productivity.

South Korea has successfully made the transition. Malaysia and the Philip-pines are struggling to escape the trap.

If it avoids the trap, Asia would account for half of world output by 2050, up from 27% now; if it fails, the proportion will be about 32%, according to a report prepared for the annual meeting of the Asian Development Bank (ADB), held last week in Hanoi.

The report captured the prevailing circumspect mood, warning that Asia needed to address “daunting multi-generational challenges and risks.”

The ADB's managing director general, Rajat M. Nag, said the message was clear. “Your rise is not preordained; it is plausible, but you've got to earn it,” he said.

“You've got to make some policy decisions now to reduce inequity, increase the basic education, address issues of governance and corruption, show leadership and have strong regional integration if you are going to avoid the middle-income trap.” Reuters

New consumer mindsets

 Books Review by CHOO LI-HSIAN


Author: John Gerzerma and Michael D’Antonio Publisher: Jossey-Bass



Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live

IN their book Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live, John Gerzerma and Michael D’Antonio show how consumers are “moving from mindless to mindful consumption” in an attempt to cope with their post-crisis loss of purchasing power and trust in institutions. In doing so, consumers are becoming “increasingly powerful and unpredictable”.

How they consume products is based as much on their emotional state as the environment around them. The book cautions that for companies “prone to celebrating a leadership position and a competitive market advantage, commoditisation may lie just around the hairpin corner.”

Consumers are resetting their spending and their lives to the new post-crisis financial realities. Through more strategic spending, consumers are voting for values with their dollars and influencing corporate behaviour. Communities are moving from capitalism to social collectivism supported by common values, a shared spirit of entrepreneurship and new skills in areas such as social media.

In response to this, many companies and brands are also making a very intentional effort to prioritise principles over profits, offering greater authenticity and creativity. At Walmart, Microsoft, Zappos and other companies, the authors met with executives who are applying new technologies side-by-side with old-fashioned customer-first practices to make their companies more relevant, resilient and profitable.

Stewards and staff of companies that are doing well by doing good ultimately also feel better about their positive impact on the communities they serve and the planet they share with their customers.

To tell the story of Spend Shift, the authors travelled from coast to coast, visiting large cities and small towns across eight American states to examine the value shifts sweeping the nation. They sat across kitchen counters, talked to small business owners and interviewed people from over 50 start-ups and large corporations. Their resultant efforts help readers to realise the depth and dimensions of the economic crisis and its consequences for American society and the world at large.

Marrying these real-life stories with solid research from Young & Rubicam, they analyse the changing consumer psyche, document the five shifting values and consumer behaviours that are remaking America and the world; and explain what it means to businesses and leaders. In stark contrast to the usual tired narrative of America’s decline, the book offers an uplifting alternative account of innovation, inspiration and surprising opportunity.

The authors introduce us to people who are reinventing their lives and livelihoods in the wake of the “Great Recession” that has “rearranged priorities, awakened creativity and reconnected us to the people and things that really matter.” We meet Torya Blanchard, owner of “Good Girls Go to Paris”, a tiny crepe restaurant that serves low-cost but high-quality meals in Detroit, a city where shuttered shops now outnumber those that are occupied.

There is Paul Savage, CEO of Nextek Power Systems, which champions electrical equipment made from direct current (DC) systems, Thomas Edison’s original creation.



We encounter Leslie Halleck, the first in her Dallas locality to start raising chickens in her backyard, who created a business to train other locals to do the same. Leslie stands as a shining example of how households across America are moving to more self-reliant lifestyles by shifting from consumption to production.

Through Cuban immigrant and Dallas librarian, Mariam Rodriguez, we discover how public libraries have become training centres for those who need to brush-up on skills, conduct a job search, or get free instruction in English as a second language. Library use in America has in fact reached record levels during the recession as people seek out education and community cheer. Sixty-eight percent of Americans now have a library card, the highest percentage ever.

We learn how technology and social media forums are helping to make generational and geographical divides disappear. The book talks of how senior editor of Make magazine, a bible for do-it-yourselfers, Phil Torrone partnered with Limor Fried to create Adafruit Industries, which sells kits and parts for original open-source hardware electronic projects out of a small loft in lower Manhattan. Adafruit sponsors “MakerFaires”, an online social forum where Millennial-aged electronics enthusiasts are mentored by retired engineers from NASA and Boeing.

The authors also reveal how Rob Kalin and his partners in Brooklyn created Etsy, an online place where artisans around the world could display handmade work and sell these to global buyers.

New business models with innovative incentivisation ideas have also emerged from the ashes of the crash. Partners, Lynn Jurich and Ed Fenster, solved the basic problem in rooftop solar energy that roadblocks many aspiring adopters – upfront cost. Her San Francisco firm, SunRun, gives homeowners guaranteed fixed energy costs through fixed leases for 30 years (that can be transferred to subsequent house owners) along with free maintenance with little or no investment; setting a fixed cost for power. SunRun’s customer base has increased by over 400% in 2010.

We speak with Andrew Mason, founder of Groupon, the group discounting phenomena that mobilises the masses with daily deals on products, services and even meals. The discounts are unlocked and activated when a threshold number of people agree to pay for the coupon or “groupon”. We see city council recycling manager Jon Norton working with RecycleBank to initiate the use of trucks mounted with scales and bins with electronic identification tags; so that the paper, glass and metal left on the curb by homes can be weighed and the households rewarded with shopping discounts.

In Western Massachusetts, locals have even created their own currency called Berkshares (named after the Berkshire Mountains) to help native shops survive competition from national chains moving into small mountain towns. Thirteen bank branches and community businesses have agreed to exchange these dollars to keep cash within the community.

The shift has not only been harnessed by small start-ups but also by the behemoths of big business. A case study shows how Scott Monty, head of social media at Ford Motor Co has moved the company toward openness and transparency. His goal was to start conversations with anyone who cared to speak to Ford. The Fiesta Movement on Twitter required that Ford actually allowed people to talk about the car in a way that was “unedited, uncensored, unscripted.” This new culture, coupled with new products designed through close counsel with customers and Ford’s refusal of Government bailout money, has helped to engender new respect and interest for the brand.

As the world economy struggles to find its feet after the last economic earthquake and its aftershocks, people are clearly coping by moving away from the material towards the more fundamental and the ethical. The book is vital reading for any marketer seeking to recalibrate their campaigns after the recession.

It provides a useful blueprint on new consumer mindsets and movements in the 2010s. It shows how businesses can adapt to the new consumer spending reality (more inquisitive, less acquisitive); repositioning themselves to appeal to this new sense of value tied to traditional values.

Tuesday, May 10, 2011

Aaron rules Malaysia's Twitter land

By HARIATI AZIZAN sunday@thestar.com.my




Aaron Lee may call himself an average Joe but this student is Malaysia's top Twitterer.

OUR Prime Minister Datuk Seri Najib Tun Razak may be the leader of the country but in twitterverse, another Malaysian rules the roost: Aaron Lee.

Err.. who, you ask? Better known as Ask Aaron Lee on the social media network, the international marketing student from Universiti Malaysia Sabah has notched a total of 169,056 followers 60,409 more than Najib, according to twitter counter Twitaholic.com.

The self-proclaimed Average Joe is quick to put things into perspective when the issue of his popularity is broached, though.

“Well, I guess that is only true (that I'm more popular than the PM) in Twitter because I have the time to manage my account more actively . . . since I don't have a country to manage!” he quips, before adding “As we all know, our PM is much more influential.”

Still, Aaron admits that he relishes being at the “top”. “It is definitely a nice spot to be in, although there are more accounts catching up like @AirAsia.”

Of course there are sceptics. First, there are the “Never heard of him” reaction when his name is mentioned.

Then there is the fact that the number of followers does not necessarily equal influence.

Huge following: Aaron at the recent global digital media conference iStrategy Singapore with friends Stephanie (left) and Amelia.
 
As fellow twitterer G. Yeoh highlights: “Twitterers who follow massively insane amount of people, and then get followed back doesn't count as popular'...” (Aaron follows 131,738 twitters).

Grey, another twitterer, nonetheless notes that “Aaron does have a lot of followers, including a few of the social media people in town... so maybe he is genuine.”

Crucially, before one dismisses him as a narcissist who cannot stop broadcasting what he had for breakfast and lunch or a shameless fame-seeker, it must be recognised that Aaron's tweets mainly deal with queries on social media hence the moniker Ask Aaron Lee.

He receives various questions from social media network problems to latest tech and business trends.
He points out that Twitter allows him to do the two things he likes connecting with people and learning new things, especially about social media.

“When I started using Twitter, I only wanted to connect with people. I love connecting with new people and engaging. I also love to learn and one way to learn is to read and tweet about it.”

The social media advice he offers is based on his own experience, he adds. The most common question people ask him, he shares, is “how do you build your followers?”

“Second question would be are you a celebrity?', which I usually respond with I wish' and a big LOL'.”

The strangest question he has ever been asked, he reveals, is What is the meaning of life?'

“Of course I didn't know, so I used Google and found out that the answer was the number 42' which appeared in the movie The Hitchhiker's Guide to the Galaxy.”

Aaron says he started tweeting in March 2009. “I actually stumbled onto Twitter by accident. I posted a link of a blog and I got curious about the site. I searched around and saw people talking; so I followed them and responded to them, and a few minutes later they responded back! Then I realised I had stumbled onto something big because it was something I couldn't do on other sites like Facebook.”

Now, he says, Twitter is his favourite social media network, Hands down.' What he likes most about Twitter is how fast it moves compared with other social networks.



“Stuff goes viral instantly, just like the news on the earthquake which hit Japan recently, and it allowed me to keep up-to-date with real time information from people on Twitter. So happens, one of my followers was from Japan, and I was able to get real time information from him quicker than a lot of people.”

Malaysians, however, generally prefer Facebook to Twitter, he concedes. “I think they feel more connected on Facebook as their friends are already on it. Not many Malaysians like to tweet, I guess.''

Still, he believes that Twitter is growing in Malaysia and this year could probably be the year (it explodes here).”

Unlike many social media proponents and observers, Aaron feels that Malaysians are not ignorant about the safety and privacy issues of social media.

“Most people around the world aren't really aware about their safety and privacy on Facebook anyway. Last year, someone from the US was fired because she posted something bad about her students in school. It shows how open Facebook or Twitter is.”

His advice to them to keep safe: “I would recommend thinking twice before you say or post something on social networking sites or set the privacy to be closed to the public. Today, even employers are online and they will monitor their employees' account.”

As for the use of social media among Malaysian politicians, Aaron feels there is a lot of room for improvement.

“I've seen improvements over the past year but I wish more of them would be more personal and more responsive. I notice there isn't a lot of two-way communication online.”

He says our PM has the best online profile and the best strategies on the social media network.

“Our Prime Minister created #TanyaNajib and allowed people to ask questions on Twitter and he would answer them on a video. I do hope in the future, he would take in more serious questions and stream the answers live on the Internet.”

He counts himself lucky to have the support of his family and friends.“At first they were sceptical about me being on Twitter but today they are extremely supportive.

“My brother is on Twitter too but he is not as active as I am. My mum and dad don't tweet but my dad is on Facebook and he has been extremely supportive, reading my feeds and liking' them.

“Some of my friends do poke fun at the nickname @askaaronlee just for laughs but my close friends are extremely supportive of what I do online,” he shares. Living in Sabah, Aaron shares that Internet connection can get testy but he is not deterred.

“The reception here is not good in certain parts of the state, I depend a lot on 3G so that I can bring my social networking' with me most of the time. And when the reception is not as good, I just land line (streamyx) when I get home.

“It's tough for me not to be online as most of my work requires me to be online. When I am not online, I am either reading a book, out with my friends or attending classes at my university.”

What is certain is that Aaron cannot imagine life without social networking, especially Twitter.
As he puts it, Twitter has changed his life completely.

“Three years ago I was on Facebook playing games and today, I am connecting with amazing people around the world like Alyssa Milano who is following me on Twitter.

“Last year, I was invited to attend a social media conference in Singapore because I connected with the creative director of Philips, @thomasmarzano, one of the speakers of the conference on Twitter. Today we're good friends.

“In April next year, I'll be hiking the Himalayas for charity with people whom I've connected on Twitter.”