How to guarantee roaring book sales

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MONDAY STARTERS By SOO EWE JIN ewejin@thestar.com.my

YOU have to hand it to the Americans. They really know how to market themselves.

Just before Battle Hymn of the Tiger Mother hit the bookstores, its author Amy Chua wrote an essay for the Wall Street Journal entitled, “Why Chinese mothers are superior”.

The resulting controversy certainly boosted sales of this book.

Suddenly, everyone wanted to give Amy, a professor at Yale Law School, a piece of their mind, even without reading the book.

As one reviewer remarked: “The book is actually rather tame... the frenzy over an excerpt was more exciting than the actual book.”

And, true to form, Hollywood is already thinking of bringing the book to the screen.

I am sure Amy’s two earlier books, Day of Empire and World on Fire: How Exporting Free Market Democracy Breeds Ethnic Hatred and Global Instability, will generate even better sales now.

Across the Causeway, we see Singapore’s Minister Mentor Lee Kuan Yew generating as much debate with the release of his latest book Lee Kuan Yew: Hard Truths to Keep Singapore Going.

And closer to home, the Interlok issue continues to fester even though I get the feeling the majority of those who commented have not even read the book.

As the people in public relations, and also the politicians, will say: “Bad publicity is better than no publicity.”
If only such book-related controversies are a reflection that we are indeed a book-loving society, then not only will more books be sold, but prices will also come down because of increasing demand.

In this fast-paced world of ours, I wonder how many of us really find the time to read books.

Malaysians now read an average of seven or eight books in 2010, according to a study by the National Library on the public’s reading profile. This is certainly a vast improvement compared with 1996, when Malaysians read an average of two books a year.

The average may go up a bit more if the National Library includes the new generation of e-Book readers.
Friends who invest in e-Book readers often tell me how many books they have downloaded, all accessible at the touch of the screen. Yes, but do they ever get read, I wonder.

I am one of those strange people who read a number of books at any one time. They are placed in strategic sections of the house, one in the living room, one in the toilet, one in the bedroom, you get the idea.

Occasionally, I may get a book that I simply cannot put down, and so the book will go wherever I go.

Recently, I finished John Grisham’s latest novel, The Confession, in three sittings. But that was still not as good as my dear octogenarian friend, Peter, who stayed awake till the early hours to finish the book even faster. I must be careful what I buy him for Christmas next year.

A friend gave me a clip-on reading light recently and I find that when everyone has gone to bed, and all the lights in my home have been turned off, that little light always reminds me that light shines brightest when it is darkest.

In the same way, I believe, reading can truly enlighten darkened minds – if we choose our reading material with care.

• Deputy executive editor Soo Ewe Jin is struggling to clear his bookshelves of books that his two sons grew up with but finds that the process is very difficult because every book holds such fond memories of his early parenting days. He is happy to declare that unlike Amy the Tiger Mother, he is just a Pussycat Father.

Higher income status will help grow real estate sector

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THE REAL ESTATE WITH ANGIE NG  angie@thestar.com.my

WE are in very interesting times when changes are happening in almost every sphere of our lives and in every part of the world. We are certainly experiencing first hand the age old saying that “the only constant thing is change”.

With change comes challenges and opportunities. To avoid being left behind, all alike from the common folks to governments and organisations should be proactive and take the necessary steps to be part of the big wheel of change.

One of the big changes underway for the country is the need to take the big step forward to become a high income nation. This is indeed a welcoming change that will allow all working Malaysians to progress up the income ladder and to look forward to bigger pay checks and maintain a higher standard and quality of living.

Widening the pool of high income earners is certainly good for the country to take a leapfrog forward across all the economic sectors. This is because it will promote higher domestic consumption and more sustainable growth for the country.

In the real estate sector, one of the keys to ensure sustainability in the local market is to increase the people's per capita income at least to the level of the other developed countries in Asia.

Unless we grow our per capita income, we will not be able to move up the value chain and see a phenomenal growth in our real estate sector.

The vast difference in per capita income compared with the high income countries of Singapore, Hong Kong, South Korea and Taiwan could be the reason for the big property price gap here compared with that in those countries. Likewise in the other sectors, there are also many growth opportunities to be tapped by moving up the value chain.

It does not help that the country is still dependent on so many foreign workers which is causing substantial outflow of foreign exchange to the other countries. Instead of relying on these supposedly lower wage foreign labour, it is time to revert back to our own Malaysian workforce which will have substantial spillover benefits to the local economy.

Although the pay structure will have to be revamped upwards, employing our own workers will ensure that they will be duly employed and prevent them from getting involved in other undesirable activities if they remain unemployed.

Like many high-income countries such as Singapore, Hong Kong and Taiwan, foreigners should only be allowed to work as domestic maids and high skilled and critical professional jobs that are in short supply locally.

This way, the people's wages will have a chance to move upwards and not kept artificially low like what is happening now. There will also be less outflow of funds from the country.

In the real estate sector, one of the most obvious changes is the rapid appreciation of property valuation and the sudden windfall for many property investors.

The sharp rise in property prices in some parts of the country has caused both anxiety and excitement depending on which side of the scale one is at.

Developers certainly have a big role to play in the way property prices move. The pace and size of their project launches will determine the supply coming into the market.

When there is still a strong pent-up demand for more affordably to higher priced houses like what is happening now, it will help if developers speed up on their launches and help to ease the supply flow.

The price of a property when it was first launched is an important factor, but beyond that, the rate of how much a property will appreciate or depreciate is dependent on a number of factors including demand and supply. While location is a major factor that determines a property's value, other important considerations include infastructure network, accessibility, security, and the amenities and facilities provided.

I have observed that while there are townships and neighbourhoods that continue to be relevant and look refreshing and happening, there are also many that are dreary without much going for them. Of course, the value of properties will also differ accordingly.

Developers should continue to establish strong rapport with their buyers even after the projects are handed over to buyers.

We should give the thumbs up to developers who consider the handing over of completed projects as the beginning of their relationship with their customers.

They continue to listen to their buyers, help to form active and engaging community activities and add value to the townships they build.

It is important not to undermine good after-sales service as they can work wonders for a developer's reputation and promote loyalty and repeat purchase from customers.

• Deputy news editor Angie Ng hopes to see developers sprucing up parks in their townships instead of cannibalising them and deprive residents of a healthy form of recreation.

The new normal

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The business landscape has changed fundamentally; tomorrow’s environment will be different, but no less rich in possibilities for those who are prepared.

This short essay by McKinsey’s worldwide managing director, Ian Davis, is a Conversation Starter, one in a series of invited opinions on topical issues. Read the original essay, then see what readers had to say. 

It is increasingly clear that the current downturn is fundamentally different from recessions of recent decades. We are experiencing not merely another turn of the business cycle, but a restructuring of the economic order.

For some organizations, near-term survival is the only agenda item. Others are peering through the fog of uncertainty, thinking about how to position themselves once the crisis has passed and things return to normal. The question is, “What will normal look like?” While no one can say how long the crisis will last, what we find on the other side will not look like the normal of recent years. The new normal will be shaped by a confluence of powerful forces—some arising directly from the financial crisis and some that were at work long before it began.

Obviously, there will be significantly less financial leverage in the system. But it is important to realize that the rise in leverage leading up to the crisis had two sources. The first was...

The global economic landscape has changed after the 2008 financial crisis

WHAT ARE WE TO DO By TAN SRI LIN SEE-YAN

I PARTICULARLY like the annual Per Jacobsson Lecture.

Per was the managing director of the International Monetary Fund (IMF) who died in May '63. By September, I had joined the IMF where I remained for about a year. Per's long shadow dominated its work, starting with the creation of the Finance Committee of League of Nations working alongside Sir Arthur Salter, Maurice Frere and Jean Monnet.

At the annual meetings of the IMF/World Bank, the Per Jacobsson Lecture is delivered by the very best from anywhere in the world to share their experiences and beliefs. Last October, Mohamad A. El-Erian spoke on “Navigating the New Normal in Industrial Countries”. He is the CEO of PIMCO, the world's largest bond fund manager.

The new normal for the US

El-Erian coined the term “New Normal” in 2009 which has since become widely used. It now means many different things to many different people. Indeed, it has spawned applications in almost every field - in technology (referring to its transformative power); lifestyle (US women getting fatter); medicine (early puberty in girls); management (constant change); higher education (less state financial support); the new rich (showing off its purchasing power); the internet (new mindsets for innovation); etc.

For El-Erian, the economic crisis of 2008 changed everything. He used the new normal to codify for the US a new era of slower growth with much higher than normal unemployment; increased government regulation in the face of wide-ranging banking reform and fiscal austerity; and decreased US role in the global economy. There is no returning to “business as usual”. The US, Europe and the world now needs a re-configuration of mindsets, institutions and approaches. Those who recognise this early and act on it will fare better this year: “a year that promises both the best and worst of times for businesses.”

Fresh data showed the US economy limping toward the end of 2010, its fitness much improved in the last year, but with the recovery still hobbled by high unemployment. — AFP
 

How the new normal will shape up will depend on its reaction to and interaction with a number of challenges. In my view, the US economy is today still facing the aftershock and lagged effects of major policy and institutional changes since the crisis; a new political configuration; and continuing disarray in the financial services industry.

In the process, we can begin to see the convoluted impact from the interplay of factors like the healing of financial markets and the second round effects of the European debt crisis; continuing high unemployment; and a re-configuration of the medium term landscape, bearing in mind that sooner rather than later, the US will need to credibly tackle its deficits and debt. All these get very complicated in terms of where the eventual outcome will be.

Suffice to say that the US is already in for a very bumpy ride to the “new normal”. Much of the growth we have seen is artificial - the result of the biggest fiscal and monetary stimuli in US history. The stimulus was not designed well enough to get back to a strong self-sustaining growth path. And now that most of the 2008/2009 packages have ended, the new expansionary programmes have begun to hold back any back-slides. At some point private sector initiative and entrepreneurship will need to take over as the engine of growth.

Even so, growth today remains anaemic - a recovery muddling along at too slow a pace to create enough new jobs or become a durable expansion. Overall, the size of the economy still hasn't surpassed its last peak in the fourth quarter of 2007, three years on.

Unlike the recovery in the 80s, this time the rebound reached 5% for one quarter before decelerating to today's un-recovery-like speed. GDP in the fourth quarter of 2010 is expected to rise at a 3.5% annual clip. For 2011, forecasters have now shifted their predictions to 3% plus growth. Statistically, growth is here and there. But for most Americans, it still feels like recession. The US economy needs to grow at 2.5%-3% a year to keep unemployment from rising. The rule of thumb is - need to grow 2 extra points over a year to bring unemployment down 1 point.

Nobel laureate Paul Krugman suggested that even with 4% growth a year on from now, US unemployment would be “close to 9% at the end of 2011 and still above 8% at the end of 2012 whatever the recent economic news, we're still near the bottom of a very deep hole.” Unemployment, including underemployment, stands at a high 17.5%. Unemployment among 20-somethings is at least 15%.

In the new normal, consumers' purses still hold the key; they continue to face strong headwinds. High unemployment has changed their behaviour. The financial crisis also left behind loads of debt. Some 5.5 million US households are tied to mortgages that are 20% higher than their home values.

Consumers have since been spending relatively less, leading to feeble consumption growth. De-leveraging (reducing gearing-up on debt) explains why growth since 2009 has been so slow. Consumption accounts for 70% of US GDP and it grew less than 2% so far. Overall, household debt is too high - 90% of GDP (last seen in 2005); it will take years to return to 80%, last seen in 2002/2003. Underlying it all is its low savings rate. De-leveraging is slowly working. Personal savings peaked at 6.3% in July, but has since fallen to 5.3% reflecting much pent-up demand. Rising savings is good in time. The trouble is the transition. History suggests savings need to be 8%-10% to make a credible comeback. It's not yet there.

How the US adjusts to the new normal hinges on how it addresses four new challenges:

How far will the balance shift from markets to government? More government is a reality, even though their involvement in markets is still non-commercial. Nevertheless, businesses will now need to factor in more influential public policy risk.

How is this growing involvement to be financed? Markets get edgy with worries of crowding-out and rising debt servicing. In the end, US needs fiscal austerity and budget surpluses. History teaches this is easier said than done.

How will US role in global economy change? The US provides two global public goods: US$ as reserve currency and deep & transparent financial markets. Today, both are questionable; the more the world does, the less their exposure to US assets. The US needs to get off denial and lead international monetary reform efforts.

De-risking the financial system: how far will it go? This is politically driven. At risk is the flow of credit that lubricates activity. The old normal was a world where credit flowed freely. Now, with ever present systemic risk, credit will no longer be easy, and its cost will rise.

There is still the inflation risk.

The new normal for euro zone

Global crises have dramatically changed the euro zone's economic orientation. Growth reflected disappointing performance in US, euro zone and Japan. They all share a common trait: all are mired in debt “sucking their capabilities and constraining their efforts at remedial measures”. Credible growth remains elusive. Euro zone is also confronted with a policy dilemma: a choice between fiscal restraint now and continuing stimulus to secure sustainable growth. Unlike the US (choose growth now and tackle budget deficit later), most euro zone nations opted for (or forced into) fiscal austerity now, hoping budget discipline would help growth more than renewed stimulus. The euro zone's choice is based on fear, according to the European Central Bank's (ECB) Jean-Claude Trichet, of the “solid anchoring of inflationary expectations”. Even now, policy makers are grappling with the surge in global food and commodity prices before inflation hits, as in mid 2008. The European obsession with inflation is far, far more intense than in the US where job creation is the number 1 issue.

For Europe, fiscal austerity and debt reduction is the new normal - to fend off inflation in the face of rising risks from sovereign debt contagion and euro's survival.

The spread to Portugal, Spain, even Italy, is of serious concern. So much so, O. Issing (the much respected former ECB chief economist) warned that Europe's reaction coupled with unsound fiscal policies in some nations, threatens “the survival of the monetary union financial rescue of Greece and Ireland risks setting in motion an unstoppable momentum towards a transfer union', and gives rise to potential for blackmail on more solid member states the resulting tensions may prove fatal for the euro.”

There are no easy answers. An unbalanced recovery (Germany now expands solidly) with peripheral nations lagging far behind, could upset the balance, enhancing the risks.

The new normal for emerging nations

The disparity in growth between the US, Europe, Japan and emerging nations is well known. Less well known is Asia's three biggest developing nations (China, India & Indonesia) witnessing the emergence of a viable middle class.

The chase to join this evolving consuming class has become the new normal in Asia. As I see it, this year could mark the tipping point when Asia's export-led growth turns inward towards more self-generated growth. Not only in China (1.4 billion people) but nations including India (1.2 billion), Indonesia (240 million), Thailand (66 million), Vietnam (89 million) and less obvious Philippines (98 million), have gathered enough growth momentum to spin a growing consuming class.

Its emergence beyond the prosperity that exists in Japan, South Korea, Taiwan, Singapore, Hong Kong and Malaysia will have far-reaching consequences.

“Consuming China” now has about 300 million people with significant discretionary spending; their “GDP” is equivalent to two thirds the size of Germany's.

China is not alone. India, with a middle class of about 75 million (200 million by 2015) is like China in 2001. Indonesia now has a middle class not far behind India's.

Together they are witnessing something new a growing consuming class outside the big urban areas.
Nomura estimated that by 2014, retail sales in China may surpass that of the US.

The new normal in Asia is for growth to be increasingly driven by the newly empowered and aspirational middle class.

Today, China purchases more cars and mobile phones than the US and soon will buy more computers. Realistically, Asia's middle class is not yet ready to spur global expansion. But it will soon enough drive a larger share of Asia's growth.

Even in economics, the new normal is viewed differently depending on whether you are American, European or Asian. But one thing is for sure: it means fundamental change to face new realities following the 2007/2008 great recession.

For Malaysia, the new normal is reflected in national transformation programmes to elude the middle-income trap (see this New Year column on The Mystique of National Transformation” and:

• transform Malaysia into a high income, inclusive & sustainable economy through invigorating the private sector

• enter a new era of higher growth, driven by rising productivity from innovation and smart human resource deployment. To succeed, the underlying drivers must be very robust in practice.

I think the government has a good grasp of the issues it needs to tackle to set the new normal.

l Former banker Dr Lin is a Harvard-educated economist and a British Chartered Scientist who now spends time writing, teaching and promoting the public interest. Feedback is most welcome: email: starbizweek@thestar.com.my

US world credit/currency war!

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BEIJING (Reuters) - The United States is effectively printing cheap dollars as it implements an ultra-loose policy to spur its flagging economy, setting the stage for "a world credit war," a Chinese rating agency said on Friday.

The Beijing-based Dagong Global Credit Rating, a relative newcomer in the sovereign debt rating realm, said in its 2011 Sovereign Credit Risk Outlook that quantitative easing by the U.S. Federal Reserve has "eroded the legitimacy of the global monetary system that takes the dollar as the key reserve currency."

The policy easing was also "bringing the U.S. dollar's credit-worthiness to a vulnerable position," it said.
Dagong, which has been rating Chinese corporate bonds since 1994, created a splash by rating the United States at double-A, below China's AA-plus, in July 2010.

It downgraded the U.S. sovereign credit rating last November, following the Fed's decision to pump more dollars into the U.S. economy.

Although Dagong's statement does not fully represent Beijing's view, it was in line with the government's unhappiness with the U.S. policy easing, which has been blamed by Chinese officials for fuelling global inflation risks.

As China's $2.85 trillion foreign exchange reserves are mainly denominated in U.S. dollars, Chinese Premier Wen Jiabao had publicly voiced concerns of the assets.

President Hu Jintao told a recent G20 summit at Seoul that China wanted "an international reserve currency system with stable value, rule-based issuance and manageable supply."

But Dagong said in the English-language report that the United States is trying to "haircut" its creditors by permitting a weakening currency.

"The behavior that the United States ignores international creditors' legitimate interests indicates a dramatic decline of the country's willingness to repay the debt," Dagong said.

In defining the "credit war," Dagong said "it aims at encroach on other countries' interests through continuous depreciating the actual value of the currency; and it arouses all the countries in the world to take various credit resources as a financial weapon to safeguard the national interests."

It added that the capital flows into emerging economics stemmed from cheap dollar is "a destructive factor to the healthy economic development in different countries."

For full version of Dagong's report, see here

PORTUGAL AND SPAIN

Dagong added the sovereign debt crisis in the euro zone countries would intensify in 2011 and it may downgrade of sovereign credit ratings on Portugal and Spain.

"Countries, such as Portugal and Spain, will have to ask for bailouts in 2011," it said.

Earlier this month, China reaffirmed a commitment to buying Spanish bonds while newspapers in December said Beijing was ready to buy Portuguese debt to help it through Europe's spreading debt crisis.

Echoing the International Monetary Fund and western rating agencies, Dagong also warned that the governments in the United States, Japan and Germany will face higher pressure on debt repayment in case of inflation, economic downturns or if investors start dumping their bonds. It did not elaborate.

Ratings agency Standard & Poor's cut Japan's long-term debt rating on Thursday for the first time since 2002, and hours later Moody's Investors Service warned the risk of the United States losing its top AAA rating, although small, was rising.

The International Monetary Fund said the G7's two biggest economies needed to spell out credible deficit-cutting plans before the markets lose patience and dump their bonds.

(Reporting by Zhou Xin and Kevin Yao; Editing by Kim Coghill)
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Google censors peer-to-peer search terms

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Google's famous "don't be evil" commitment, made in the firm's infancy, has elicited two kinds of response over the years. Fans of corporate responsibility hail the commitment, while more cynical tech-watchers suggested that it was only a matter of time before the need to compete forced Google to make some unsavoury decisions.

The latter group can now notch up another point in their favour. TorrentFreak, a tech blog, revealed today that Google has begun censoring search terms relating to torrent files, a file-sharing system. Terms such as "uTorrent", the name of a piece of torrent software, now no longer appear in the instant results that appear as you type terms into Google's search box.

The censorship is not complete: results for torrent-related terms do appear when you do a full Google search. They're just missing from the instant results. This is in line with changes announced by Google in early December.

Why is this evil? Many people will say it isn't. The internet is awash with torrents for pirated movies, music and software. The recording industry, for one, has long argued that Google and others should do more to restrict access to this content.

The problem is that Google is taking a clumsy approach. Many file-sharing sites are omitted from the list of censored terms. More importantly, uTorrent and some of the other terms refer to perfectly legal pieces of software, or the also legal companies behind the software. The software might be used for illegal purposes, but it also has legitimate applications, such as allowing new bands to release music for free.

So why did Google throw out an anti-piracy net that catches the good with the bad? The company isn't commenting on the changes, but many observers suspect that pressure from copyright holders, notably the music industry, has forced Google to implement a less than perfect fix.

On a final note, it looks like Google has either tweaked its censorship, or hasn't yet rolled out all the changes to all users. My searches, made around 10:30am Pacific time today, produced instant results for "uTorrent" and other terms that TorrentFreak says have disappeared. Some terms, like "Rapidshare", a file-sharing website, did appear to be censored.

Jim Giles posts at http://twitter.com/jimgiles3
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A lesson from China

Why Not? By Wong Sai Wan

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Huawei Technologies Co Ltd is a tale that could have easily been a Malaysian one if only we had taken the route blazed by the Chinese firm.

IN the late 1970s, telecommunications companies worldwide were investing heavily into PBX (Private Branch Exchange) believing it to be the future of the industry.

It was the in-thing then to have your own telephone exchange and operators to make and receive as many calls as the system allows through a single telephone number.

But when the world went cellular, most of these companies abandoned the PBX system for wireless telephony.

While some went into the actual business of providing cellular phone services, others went into production of the phone itself.

Yet others turned their attention to solutions for the industry.

Of course, there were some who went into all three aspects of the business. Scandinavian companies Nokia, Ericsson and Benephone were among those that had their fingers in every pie.

Here in Malaysia, it was no different. Our telecommunications giant in the mid-1980s was a company called Sapura Telecommunications Bhd under the stewardship of Tan Sri Shamsuddin Abdul Kadir.

Sapura then owned a flourishing PBX system business with many of its solutions largely developed locally, a thriving public phone box business – also with many locally-developed technologies – and a cellular phone network called Adam with the prefix 017, which was eventually bought by Maxis.

Sapura was a company way ahead of its time, like Google or Facebook. I remember being introduced to its then head of technology at a warung outside its headquarters in Wangsa Maju.

He showed me a cellular phone they were working on, thin as any digital phone we have today.

A state-of-the-art item then, it had all the fancy buttons and functionality that we take for granted today.

Sapura was then the company to work for, and Shamsuddin and his sons Sharil and Shariman were looked up to, as how we look up to Steve Jobs of Apple fame.

Shamsuddin ploughed back much of the company’s profits into research and development. It even had R&D centres and manufacturing plants in the United States.

But for reasons best known to Shamsuddin, Sharil and Shariman, Sapura gave up the telecommunications business. It is now an oil and gas company.

I will not speculate on why they did it, but wonder what might have been had they stuck with it.

At about the same time as Sapura was making headway in the telco industry, an ex-People’s Liberation Army (PLA) officer Ren Zhengfei – among hundreds of thousands then “retrenched” – was told by Chinese leader Deng Xiaoping to go forth and venture into business.

Ren did just that and set up Huawei Technologies in a small area outside of Shenzhen, which Deng had just declared as a Special Economic Zone. Like Sapura, Huawei’s initial venture in 1988 into the telecommunications business was in the realm of the PBX.

It stuck with this business for four years, with most of its customers in Hong Kong.

But when the world started going cellular, instead of trying to get a licence from the central government in Beijing, Ren turned the company’s attention towards providing solutions for cellular telephony.

As Ross Gan, Huawei’s corporate communications worldwide head, tells it, Ren recognised the importance of being a solution provider – both hardware and software – in the industry, and the importance of providing these solutions in the rural areas, away from the more established competitors.

In the early days, switches, base stations and networks were realms of the likes of Scandinavian giants Ericsson and Siemens.

Investing in the rural areas meant Huawei had to come up with the most efficient and hardy hardware. Today, that is being put to good use all over the world.

By 1995, Huawei had generated sales of about US$18.4mil (RM56.2mil), most of which came from its efforts in the rural venture in China.

It only expanded into the urban areas three years later. Ren knew that if Huawei were to take on the best at home and abroad it had to benchmark itself against the best – including international consulting companies IBM, Hay Group, Mercer, PricewaterhouseCoo­pers (PWC), and Fraunhofer-Gesell­schaft (FhG).

With the rest of the world admiring the economic miracles of China and India, Huawei, in 1999, set up the first and largest R&D centre in Bangalore.

The centre is still among the most advanced not only for Huawei but also for the whole of Bangalore today.
The following year, its total sales from the international market alone reached US$100mil (RM305mil).

There has been no looking back since. Huawei’s growth since then has been phenomenal. Of course, like most Chinese companies, its Western competitors accused it of all sorts of misconduct – from being “re-engineering experts” to “price under-cutters when tendering for projects”.

Whatever the truth may be, Huawei has left its competitors behind. Among its achievements:

> OVER 100,000 people are employed by Huawei worldwide;
> IT remains a private company, with 98.58% owned by the workers through the Union of Shenzhen Huawei Investment & Holding Co Ltd; Ren holds just 1.85% equity;
> LARGEST applicant under the UN World Intellectual Property Organisation’s Patent Cooperation Treaty programme with 1,737 filings lodged;
> PROVIDES software and hardware solutions to all European telcos and 45 of the world’s top 50 players;
> DEPLOYED the world’s first Long-Term Evolution (LTE) commercial network for TeliaSonera in Oslo, Norway, in 2009, and in the same year was awarded a contract to build the world’s largest LTE network for Telenor in Norway; and,
> ACHIEVED US$3.1bil (RM9.5bil) profit from total revenue of US$21.8bil (RM66.53bil) in 2009.

The management also recognises the importance of talent and research, says Gan, pointing to the fact that over 46% of its employees are engaged in R&D.

Of this number, a little over 70% have a Masters degree, and their average age is 29.

Huawei is now among the most exciting companies to work for in China because of the management style of Ren and his team, as well as its emphasis on the future.

But here in Malaysia, to most people on the street, Huawei is the plug and play USB modem commonly called the dongle by those in the industry.

The company was the first to come out with such a modem, which is now widely used by many Malaysians to access the Internet via mobile broadband.

Huawei has been in the country for the past decade and the country’s three main operators (Maxis, Celcom and Digi) are major customers of this Chinese giant of a company.

Someone in China could have been writing a similar article about a Malaysian company if the likes of Sapura had stayed in the business.

> Executive editor Wong Sai Wan was more than impressed with the Chinese company’s head office in Shenzhen and noted the numerous signboards pointing to Huawei City all along the expressway.